DEVELOPMENT OF INTERNATIONAL TOURISM IN THE CONTEXT OF FORECASTS OF THE WORLD TOURISM ORGANIZATION

Abstract

The country's international tourism industry can be defined as the amount of domestic activity that directly supports the consumption of goods and services by foreign tourists in the country. Over the last sixty years, tourism has been constantly expanding and diversifying and has become one of the most attractive and growing sectors of the world economy. Although the bulk of international tourism activity is still concentrated in developed countries and regions of Europe, North and South America, significant expansion of new tourism markets is also observed in developing countries. A significant challenge for world tourism is the lack of diversification of tourism activities. Contemporary international tourist activity has shown a growing trend towards diversification and change. This is challenging for many countries, including the relatively advanced tourism industry, to avoid the rapid and complex needs of international tourists. In the highly competitive international tourism market and given the emergence of new tourist destinations, improving the conditions that contribute to the development of modern tourism is not an easy process. Last but not least, this is a problem of poor tourism security in some countries. In this context, it should be noted that the safety of tourists is a major factor in any successful tourism industry and should therefore be one of the main goals of tourism planning and management. Tourism security concerns adversely affect the reputation of host countries. In this regard, negative perceptions and political instability adversely affect the prospects for tourism development in many countries. The article deals with the issues of the world market of tourist services and its place in the world gross product. The general analysis of the main international trends of this sector and the most important aspects are presented. The authors present the concept of tourism development for Ukraine, based on international experience and the necessity of orientation of the government.