КОНКУРЕНТОСПРОМОЖНІСТЬ ПІДПРИЄМСТВ В УМОВАХ ГЛОБАЛЬНОГО ІННОВАЦІЙНОГО РОЗВИТКУ ЕКОНОМІКИ

Marta Kopytko; Mariia  Vinichuk

doi:10.31732/2663-2209-2022-67-62-68

Authors

Marta Kopytko Lviv State University of Internal Affairs https://orcid.org/0000-0001-6598-3798
Mariia Vinichuk Lviv State University of Internal Affairs https://orcid.org/0000-0002-6588-1254

DOI:

https://doi.org/10.31732/2663-2209-2022-67-62-68

Keywords:

competitiveness, innovation, Global Entrepreneurship Index, business entities, destabilizing factors, innovative activity

Abstract

The purpose of the article is to substantiate the theoretical and applied principles of the study of the competitiveness of enterprises and to identify the main problems of its development in the conditions of the global innovative development of the economy. Stable development of the country's economy is impossible without sustainable development of entrepreneurship. The emergence of significant destabilizing factors in the conduct of economic activity do not contribute to strengthening the competitiveness of enterprises, and the deepening of the socio-political crisis caused by the full-scale invasion of Russia and the territory of Ukraine further strengthens the processes of destabilization and structural changes. As a result, a significant part of the enterprises stopped their activities, others still cannot recover from the shocks caused by the hostilities and are unable to resume their activities and be competitive in the market. The outlined trends require the search for effective methods of exiting the crisis, one of the tools of which can be the intensification of innovative development. The article defines the essence and examines the features of the competitiveness of enterprises in the conditions of global innovative development of the economy. It was established that the main problems of ensuring the competitiveness of enterprises in Ukraine are the low level of financing of innovative activities of enterprises, excessive tax pressure on business entities, unfavorable investment climate and armed aggression of the Russian Federation. The expediency of introducing innovations into the financial and economic activity of enterprises in order to increase their competitiveness and strengthen their position on the market is substantiated.

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Author Biographies

Marta Kopytko, Lviv State University of Internal Affairs

Doctor of science (Economics), professor, Lviv State University of Internal Affairs, Lviv, professor of management technologies department, "KROK" University, Kyiv, Ukraine

Mariia Vinichuk, Lviv State University of Internal Affairs

Ph.D. (Economics), Associate Professor, Associate Professor of Finance and Accounting, Lviv State University of Internal Affairs, Lviv, Ukraine

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