ADAPTIVE DEVELOPMENT STRATEGIES IN THE STRATEGIC MANAGEMENT OF ORGANIZATIONS, HEALTH CARE INSTITUTIONS IN THE CONTEXT OF DIGITAL TRANSFORMATION

Abstract

The article examines adaptive development strategies in the strategic management of organizations, health care institutions in the context of digital transformation. The relevance of the topic of the study is due to the fact that the general integration processes taking place in the field of health care in the world and the gradual phased implementation of medical reform in Ukraine have activated the issues of adapting and ensuring the development of health care institutions for the implementation of long-term, significant structural and systemic changes. The implementation of such changes is impossible without effective long-term planning and strategic management. The use of technologies, methods and tools of strategic management makes it possible to adapt the industry to the existing dynamic changes. The aim of the article is to study adaptive development strategies in the strategic management of organizations, health care institutions in the context of digital transformation. The methodological basis of the study is the methods of scientific cognition: analysis and synthesis, strategic, systematic approach; adaptive, process, comprehensive, functional scientific approaches. The obtained scientific results consist in substantiating the basic stages of adaptive strategic management plans, namely: carrying out a strategic analysis of the external and internal environment of a health care institution; determining, choosing the direction of strategic development; final formation of alternatives for the implementation of an adaptive strategy. The formulation of adaptive strategic management of a health care institution is generalized, which can be defined as a complex process, which is based on an adaptive-system approach to the development and management of a health care institution with the development and adoption of long-term action plans, organization of the work of the institution and its structural subdivisions, in order to adequately adapt its activities and direct means and measures to achieve the goals and objectives of the health care institution. Prospects for further research lie in the expediency of a comprehensive study of the aspects of planning and implementation of the adaptive strategy for the development of a health care institution in the current conditions of highly dynamic changes and significant turbulence, uncertainty of the external market environment for the functioning of health care institutions and, accordingly, effective planning and financial, economic, personnel, technical, technological and socio-public resources of health care institutions in order to ensuring their adaptation to external changes and further effective functioning and development.