PRACTICAL ASPECTS OF STRENGTHENING THE PSYCHOLOGICAL WELL-BEING OF ENTREPRENEURS IN THE CONDITIONS OF WAR

Abstract

The article presents a theoretical study of practical aspects of strengthening the psychological well-being of middle-aged men. And although in considering the peculiarities of the functioning of entrepreneurship, attention is primarily paid to the economic component, the psychological characteristics of the professional activity of entrepreneurs should not be overlooked. Psychological well-being is defined as a holistic experience of happiness, which is accompanied by a favorable emotional background and meaningfulness of being, as a result of the positive functioning of the individual, satisfaction, coherence and compliance of all levels of existential needs. Psychological well-being is subjective in nature, determined by the degree of satisfaction with life and the correlation of positive and negative emotions; contains the individual's focus on positive functioning, which is expressed in the experience of happiness and satisfaction with personal life. Acceptance of responsibility for one's own life and health, a tendency to self-knowledge and understanding, a clear hierarchy of values, and the ability to accept oneself and others are the criteria of psychological well-being. One of the factors that affects satisfaction with life and professional activities of entrepreneurs is a sense of psychological well-being, the ability to self-accept and implement a personal growth plan; to managing the environment and feeling like the master of one's own life; to setting goals in life and their consistent achievement. Also, the components of psychological well-being include positive relationships with others, including the possession of communication skills in entrepreneurs. Therefore, the study of the features of strengthening psychological well-being and the implementation of this knowledge in the practical sphere can significantly contribute to increasing the success of entrepreneurs in their professional activities. In accordance with the above, it is worth paying attention to considering the features of increasing and strengthening the sense of psychological well-being among entrepreneurs, which will provide the conditions for them to achieve success in their professional activities.