IMPLEMENTATION OF ADAPTIVE STRATEGIES OF INNOVATIVE DEVELOPMENT IN THE MANAGEMENT OF PROCESSES OF OPERATIONAL, PRODUCTION ACTIVITIES OF SMALL AND MEDIUM-SIZED BUSINESSES USING NEW DIGITAL TECHNOLOGIES IN THE CONTEXT OF EUROPEAN INTEGRATION

Abstract

The article studies the implementation of adaptive strategies of innovative development in the management of the processes of operational, production activities of enterprises, small and medium-sized businesses using new digital technologies, digital transformation in the context of European integration.

The relevance of the topic of the study is due to the fact that in modern economic conditions , ensuring the effective functioning and further development of enterprises, both industrial enterprises and small and medium-sized businesses, actualizes the development and implementation of strategies for innovative development capable of ensuring a high level of competitiveness and profitability of their activities in the long term. That is why special attention is paid to the development and implementation of adaptive strategies for innovative development, which are able to provide more flexible and effective management of processes, production activities, increase the resilience of enterprises, small and medium-sized enterprises to external influences and risks, providing better work results.

The article is aimed at studying the implementation of adaptive strategies of innovative development in the management of the processes of operational, production activities of enterprises, small and medium-sized businesses using new digital technologies, digital transformation in the context of European integration.

The methodological basis of the study was the methods of scientific cognition: analysis and synthesis, system approach, structural, process, adaptive, complex, functional scientific approaches.

The scientific results obtained consist in substantiating the scientific and applied aspects of the development and implementation of adaptive strategies for innovative development in the management of the processes of operational, production activities of enterprises, small and medium-sized businesses using new digital technologies, digital transformation in the context of European integration, which includes the implementation of actions and the achievement of strategic development goals in key areas: operational, production with the improvement of operational activities; innovative with the development and implementation of new products, technologies; information and digital, which involves the widespread introduction of new technologies, including RFID in operational and production activities; personnel with training, advanced training and development of personnel, their digital skills and competence; integration with the development of effective communications of the enterprise both in domestic markets and in international markets.

Prospects for further research are the need to detail and thoroughly study the set of operational goals for each of the identified areas of adaptive strategies for innovative development in the management of the processes of operational, production activities of enterprises and the specified strategic goals and detailing the measures that need to be carried out for the practical implementation of the proposed strategy in ensuring the further development of enterprises, small and medium-sized businesses.