IMPLEMENTATION OF NEW TYPES OF MANAGEMENT IN THE SPHERE OF FOREIGN RELATIONS OF UKRAINE – THEORETICAL AND METHODOLOGICAL ASPECT

Abstract

In the article, the author examines current trends and prospects for the widespread implementation of information and communication technologies in current diplomatic relations and diplomatic practice of foreign diplomatic institutions of various countries, including the introduction of new forms, methods and mechanisms into the practice of modern diplomacy, in particular foreign diplomatic institutions of Ukraine. A comprehensive study of the concepts, characteristics, development and basic purpose of new types of diplomacy – public, digital, scientific, electronic and other types – was conducted. It was found that in scientific circles and in practice, different terms and definitions of new forms of modern diplomacy are used, but currently a single approach to defining these terms has not been developed among scientists. The main approaches of scientists and researchers to the disclosure of definitions of the above-mentioned concepts and the scope of their use are summarized in the table. The author's definition of the concepts of "digital diplomacy" and "energy diplomacy" is given. The author substantiates the position on the inexpediency (in the part of diplomacy) of using such phrases as “people’s diplomacy”, “military diplomacy”, “sports diplomacy”, “crisis diplomacy”, “megaphone diplomacy” and others in official documents, the use of which has an indirect place in the sphere of classical diplomatic cooperation. It is emphasized that digital diplomacy is one of the subspecies of public diplomacy, therefore, as a form of new public diplomacy, using the latest information and communication technologies and social networks, it contributes to the strengthening of diplomatic relations between countries. We concluded that it is necessary to update the criteria and competence requirements not only for candidates for diplomatic service positions, but also for current professional diplomats, especially for staffing the Foreign Service of Ukraine, which requires more detailed research. It is concluded that the introduction of elements of digital diplomacy in Ukraine's foreign policy and the large-scale use of modern ICTs requires a more thorough scientific study of the current state and prospects for the functioning of Ukraine's foreign diplomatic institutions.