APPLICATION OF INNOVATIVE TECHNOLOGIES IN THE ACTIVITIES OF ENTERPRISES IN THE CONTEXT OF DIGITALIZATION OF BUSINESS, IN UKRAINE

Abstract

The article studies the application of innovative technologies in the activities of enterprises in the context of digitalization of business in Ukraine.

The relevance of the topic of the study is due to the fact that the processes of digitalization of domestic business in Ukraine are much slower than in many leading countries of the world, but the modern market environment requires the use of new digital technologies, which increases the level of capabilities of enterprises in their interaction with external partners, consumers, and counterparties. In modern economic conditions, it is new innovative technologies that become indicators of economic efficiency. Thus, digitalization provides the means to introduce changes that are inherently innovative and lead to radical transformations in the very processes of conducting activities in the work of individual functional areas and the entire enterprise.

The article is aimed at studying the application of innovative technologies in the activities of enterprises in the context of digitalization of business in Ukraine.

The methodological basis of the study was the methods of analysis and synthesis, observation, comparison; systemic, complex, structural, project, logical-dialectical, content-subjective methodological approaches.

The scientific results obtained consist in the study and identification of the main innovative technologies used in the activities of enterprises: digital technology "blockchain" with access to large databases, "artificial intelligence" technology, the introduction of CRM, PIM, ERP systems, the use of automated systems or chatbots, the use of 3-D modes of augmented reality. It has been revealed that the areas of application of new innovative technologies in the activities of enterprises are production, marketing, promotion and sale of products, development and functioning of infrastructure, the work of warehouse services and logistics and direct management, and the introduction of these technologies makes it possible to automate the processes of production, its promotion and sales, optimize accounting, which ensures a reduction in costs and an increase in the productivity of the enterprise.

Prospects for further research are the feasibility of further detailed study, identification of indicators, which will provide opportunities for statistical, economic analysis and evaluation of innovation activities and will become a factual basis for further managerial decision-making in the field  of innovation activities of enterprises in the context of digitalization of business, in Ukraine.