STRATEGIES FOR ANTI-CRISIS MANAGEMENT OF UKRAINIAN ENTERPRISES IN THE CONTEXT OF POST-WAR ECONOMIC TRANSFORMATION

Abstract

The article focuses on the development of adaptive anti-crisis management strategies for Ukrainian enterprises in the context of post-war economic transformation. The urgency of the topic is determined by the unprecedented scale and complexity of the challenges facing the national economy due to prolonged armed conflict, including physical destruction of infrastructure, mass migration, market disintegration, and energy instability. The purpose of the study is to substantiate management strategies that ensure not only the survival of enterprises but also their structural renewal and the ability to operate under conditions of chronic uncertainty and systemic risks. The methodology is based on the synthesis of a systems approach, structural-functional analysis, and strategic modeling. The research applies tools such as comparative analysis, SWOT analysis, risk matrices by probability and impact, and scenario planning. A typology of four key strategies is proposed: survival, restructuring, breakthrough innovation, and cooperative partnership. Each strategy is analyzed in terms of resource intensity, implementation horizon, and organizational goals. Moreover, the research proposes an original adaptive management model that integrates five core components: diagnostic monitoring, scenario planning, flexible budgeting, investment in human capital and digitalization, and stakeholder communication. The results of the study show that most of the current threats to Ukrainian enterprises are systemic and long-term. Therefore, anti-crisis strategies should be aligned not only with short-term protection measures but also with sustainable development priorities. The proposed model allows enterprises to move from reactive to proactive behavior, prepare for various development scenarios, and mobilize internal and external resources more effectively. The study contributes to the development of national managerial competencies by offering a framework for strategic thinking in post-conflict conditions.