EXPERT ASSESSMENT BY MANAGERS OF FACTORS INFLUENCE ON THE MANAGEMENT OF TRANSFORMATIONAL CHANGES IN DOMESTIC BUSINESS

Abstract

The current situation in Ukraine is characterized by a high level of uncertainty. Such uncertainty creates a large number of chaotic situations of a problematic nature that domestic business has not yet encountered. This requires certain transformational changes for most domestic business structures in conducting their activities. In order to implement high-quality and relevant transformational changes in business, it is necessary to establish factors that have a significant impact on them. Identification of such factors is an urgent need for the timely development of an appropriate model or system for managing transformational changes in business. This determines the relevance of the research on the selected topic.

The purpose of the scientific research was to identify factors that have a significant impact on the management of transformational changes in domestic business. Given the formulated goal, the following scientific tasks were solved in the process of carrying out the research: based on an expert survey of managers, factors that have a significant impact on the management of transformational changes in domestic business were identified; a detailed analysis of the most significant factors of influence on the management of transformational changes in domestic business was performed.

The research methodology used to solve the research problem involved the use of such methods as abstract-logical (for a thorough analysis of the problem and generalization of the research results), monographic (for an in-depth study of the definition of "business transformation"), expert survey (to establish the most significant factors of influence on the management of transformational changes in domestic business). The research was based on compliance with general scientific principles, in particular terminological, systemic and cognitive (cognitive).

The results of the study should be considered as follows. Based on the results of an expert survey of managers (representatives of small and medium-sized businesses), the factors that most strongly encourage business to transformative changes were identified. These factors were: globalization of markets, development of information technologies, rapid development of artificial intelligence, increased competition from foreign firms and companies, the COVID 19 pandemic, military aggression against the country, the emergence of new diverse information and communication technologies. It was established that the leading factors with a significant impact on business changes included military aggression against the country (I level of significance), the emergence of new information and communication technologies (II level of significance), and globalization of markets (III level of significance). The threats of market globalization to transformational changes for the domestic business environment were identified and their gradation by significance of impact was performed using an expert method.

The scientific novelty of the research is the identification of factors that have a significant impact on the management of the transformation of domestic business. This will enable business owners, managers of enterprises, firms and companies to choose or change the management model, and adjust the strategy of activity in the selected market segment.

The practical significance of the research results is that, taking into account the specified list of influencing factors, managers will be able to choose more priority operational and functional strategies that require immediate adjustment, work out and make more balanced management decisions regarding transformational changes in the business.

A further direction of the research is to establish the relationship between the specified influencing factors on the processes of business transformation management with the development of the competitive strategy of an enterprise, firm or company.