INVESTMENT ACTIVITY OF THE ENTERPRISE AND ITS EFFICIENCY

Abstract

The article considers the volumes of investment in the Ukrainian economy, determines the factors that have a positive impact on the investment climate and outlines the problems of creating a favorable investment environment. The urgency of the topic is that there are problems of attracting investments and increasing the efficiency of investment activity of enterprises in recent times, because ensuring the high rates of development of economic entities and increasing competitiveness is to a large extent determined by the level of their investment activity and the range of investment activity. Despite significant foreign borrowing, at the current stage of development of market relations in Ukraine, domestic entrepreneurs still need a large amount of external financing. In order to become a truly independent state, to raise not only the welfare of its citizens, but also the overall economic level of development of the country to
the pan-European, first of all, it is necessary to determine the strategic direction of the state economic policy. This is an innovative development of the economy. The main structural unit is an enterprise. Therefore, the development of an effective innovation policy of enterprises is the most important task of the present. The main condition for a foreign investor when investing is, first of all, the ability to realize their economic interests. Therefore, the priority task for a Ukrainian company is to provide the opportunity to persuade a foreign investor to benefit from such investment and at the minimum level of risk in this case. A modern market economy can not be imagined without foreign investment. They are a decisive factor in the economic policies of both industrialized and developing countries. The state of production, the development of import substitutes, the level of technical equipment of enterprises and the possibility of solving social and environmental problems of the economy depend on the effective implementation of investment capital. A prerequisite for a successful outcome is attracting investment interest and approval coherence between stakeholders, companies and investors that constitute the main subjects of attracting investments to enterprises and affect the implementation of investment projects and selection Form of investment (corporate or contractual). The criteria for selecting investment projects by investors are financial, market and personnel. Depending on the scale and specificity of the investment project, the secondary entities of the system may be public authorities, investment attraction agencies and other intermediaries.