MANAGEMENT OF INVESTMENT AND INNOVATION SUPPORT FOR THE IMPLEMENTATION OF ADAPTIVE STRATEGIES FOR THE DEVELOPMENT OF ENTERPRISES, SMALL AND MEDIUM-SIZED BUSINESSES IN THE CONTEXT OF DIGITAL TRANSFORMATION

Abstract

The article examines the issues of management of investment and innovation support for the implementation of adaptive strategies for the development of enterprises, small and medium-sized businesses in the context of digital transformation. The relevance of the topic of the study is due to the fact that modern enterprises in all spheres of activity, small and medium-sized businesses, and especially enterprises working in the field of information technology, are actively implementing the processes of digitalization of managerial, operational (production), commercial, financial activities, need to develop and attract innovations, new digital technologies, which, at the same time, activates the need for investment and, in general, the growth of investment activity  innovative support. The introduction of such innovative development and digitalization in the current conditions of challenges and threats to the external and internal environment requires the formation and implementation of adaptive development strategies that will provide enterprises with the opportunity to implement innovative changes. The aim of the article is to study the management of investment and innovation provision for the implementation of adaptive strategies for the development of enterprises, small and medium-sized businesses in the context of digital transformation. The methodological basis of the study was the methods of analysis and synthesis, observation, comparison; system approach, process, complex, functional, logical-dialectical methodological approaches. The obtained scientific results consist in the systematization and presentation of adaptive strategies for the development of organizations and investment and innovation support for their implementation, implementation in the context of digitalization, digital transformations. It has been found that the most common and inherent activities of enterprises in the sphere of information technology and processes of implementation of digital transformations are three main strategies: cost optimization strategy; differentiation strategy; Focus strategy. An adaptive toolkit that provides technical and integration aspects of the implementation of these adaptive strategies has been systematized. Prospects for further research lie in the expediency of a comprehensive study of the aspects of management of investment and innovation provision for the implementation of adaptive strategies for the development of enterprises, small and medium-sized businesses, enterprises in the field of information technology, in the context of increasing the dynamics of digitalization processes in all spheres of functioning, in order to increase the efficiency of activities, competitiveness and ensure the future development of enterprises.