FORMING OF COMPETITIVENESS STRATEGY FOR ENSURING THE ECONOMIC SECURITY OF THE ELECTRIC POWER INDUSTRY ENTERPRISE

Abstract

The article is devoted to determining the relationship between competitiveness and economic security of enterprises in the electric power sector of the economy. In the conditions of aggressive changes in the external environment, the electric power industry turned out to be highly vulnerable to the influence of negative factors. In addition, the mechanism of regulation of this sphere, which is characterized by limited competition of players in the energy market, remnants of monopoly, shadowing, constant violations of the rules of the game, unbalanced price policy, inhibition of innovation and investment shifts, has shown its inefficiency. Under these conditions, it is necessary to transition to state-market regulation of the electric energy sector of the economy, to help increase the competitiveness of enterprises as a leading factor in ensuring their economic security. The article implements a strategic approach to increasing the competitiveness of enterprises and describes the process of forming a competitiveness strategy within the framework of ensuring the economic security of enterprises in the electric power sector. Special emphasis is placed on the need to effectively manage the competitiveness of enterprises in the interests of all interested parties. The strategic guidelines for increasing competitiveness to ensure the economic security of electric power enterprises are: stability of energy supply, development and implementation of diversified energy sources, expansion and modernization of energy infrastructure; achieving high competitiveness in the market through effective use of resources, introduction of the latest technologies, improvement of service quality and competitive tariffs; energy efficiency and energy saving; introduction of innovation and development of new technologies, use of renewable energy sources and use of modern management and monitoring systems; strengthening of the political and legal levers of regulation, which provides for the observance of clear regulatory rules, transparent tariffs, creation of stable conditions for the development of electric power enterprises and ensuring their economic security.