MANAGEMENT OF INNOVATIVE ACTIVITY OF GAS PRODUCTION ENTERPRISES IN CONDITIONS OF CHANGING MARKET DYNAMICS

Abstract

In today's conditions, the strategic and innovative development path of Ukraine is being actively discussed. The goal of the innovation strategy is to maximize the development of all sectors of the economy, increase the quality of life of the population to a level that can be compared with advanced developed countries, and create a stable foundation for life. Preservation of the raw material vector of development makes it difficult to achieve this goal. The Ukrainian economy is still dominated by traditional technologies, techniques, organization and management developed in the last century. The purpose of the work is to reveal the principles of managing the innovative activity of gas production enterprises in the conditions of changing market dynamics. The realization of the goal is ensured by the support of a complex and systematic approach to research, subject-object and structural-functional approaches. The article reveals the principles of managing the innovative activity of gas production enterprises in the conditions of changing market dynamics. It is emphasized that the use of innovations in the activities of gas and oil processing enterprises in the modern economy plays an important role, they are the basis of the competitiveness of enterprises, increase the efficiency of their activities, contribute to the improvement of the quality of products and services. The diagram of the intensity of innovative activity of companies of various industries is graphically presented, based on the results of the analysis of the presented diagram, it was concluded that gas production companies are seriously lagging behind in the intensity of research and development compared to companies in other sectors of the economy. It is emphasized that in today's conditions there is a high degree of wear and tear of fixed assets of oil and gas enterprises, the presence of old gas-bearing wells, slow development of new wells, low costs for technological innovations negatively affect the innovative path of the industry's development. Innovative technologies that are actively used in the activities of gas production enterprises are an important spectrum of development. The linear trend of investments in research and development works in absolute values is graphically presented. The result of the work is a series of recommendations on approaches to the management of innovative activity for the development of gas-producing enterprises in the conditions of market dynamics, which in the future will help researchers to understand the essence of the process of innovation management in companies of the oil and gas industry, to explore ways of increasing the efficiency of managing the innovative development of gas-producing enterprises of Ukraine.