Marketing at the education services market

Authors

  • О. Г. Гончарова Університет економіки та права "КРОК"

DOI:

https://doi.org/10.31732/2663-2209-2018-49-169-179

Keywords:

marketing, educational institution, education, education services, paid education services, general education institution

Abstract

The paper explores the core and the features of the marketing at the education services market, describes the content and objectives of the marketing strategies as the essential part in the management of educational institutions.

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Author Biography

О. Г. Гончарова, Університет економіки та права "КРОК"

Master’s Degree Student, Major: “Management”

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Published

2018-11-01

How to Cite

Гончарова, О. Г. (2018). Marketing at the education services market. Science Notes of KROK University, (49), 169–179. https://doi.org/10.31732/2663-2209-2018-49-169-179

Issue

No. 49 (2018): Science Notes of KROK University

Section

Chapter 5 Management and marketing