TRANSFORMATION OF AGRARIAN BUSINESS IN UKRAINE IN THE CONDITIONS OF EUROPEAN GREEN DEAL REALIZATION

Abstract

The topicality of the research is substantiated by the fact that European Green Deal (EGD) is able to unite not only the countries of the European continent but also the world, which will increase its resilience to new challenges in the conditions of the global economic and corona crisis. The aim of the article is to reveal the main factors and trends that affect the implementation of the European green course in Ukraine, and to identify in this process the key opportunities and threats to domestic agricultural business. The EGD is a part of the European Commission's Strategy for the Implementation of the UNO Agenda until 2030 and the Sustainable Development Goals. In such conditions the main attention is paid to the formation of a viable climate policy, which should be based on the green concept of economic modernization and balanced economic growth. The research identifies that the intentions of the Government of Ukraine to implement the European Green Deal require in-depth analysis of all components of the EGD, starting with climate threats and ending with economic mechanisms aimed at businesses stimulation to implement green technologies for agricultural and food production. The primary goal of the research is to analyze the opportunities and challenges associated with the transformation of agribusiness in Ukraine in the conditions of EGD implementation. The research characterizes “environmental security” as a process of managing the national security system, in which competent public authorities and economic entities ensure ecological balance and guarantee protection of the environment, natural resources and population from negative man-made impacts and exclude negative consequences for current and future generations. The factors influencing the formation of ecological safety are systematized. An effective economic mechanism of nature management is described, which will help the heads of agricultural and food enterprises to effectively implement EGD tools. The research describes prerequisites for the implementation of environmental marketing principles as an important component of the overall system of agribusiness management, which minimizes environmental risks, as well as the implementation of measures aimed at preventing environmental fines or sanctions. The author proposed to improve the mechanism of public administration in order to provide necessary level of ecological security in agrarian sector of Ukraine’s economy. These steps will help to prevent and check negative processes in environment as well as to motivate the producers of agricultural products to conduct their activities based on ecological principles.