CHANGES IN THE FRAMEWORK OF COMPETITIVE BENCHMARKING

Abstract

Increasing competition in higher education in the Global space requires the state to develop a range of management solutions that will ensure sustainable economic development and profitability for economic agents and enable them to assess and improve their own economic security. The article examines the conditions that affect the economic security of private  higher education institutions and substantiates the need to change the framework of competitive benchmarking used by Higher Education Iinstitutions of private ownership as subjects of economic activity. The success of applying university competitive benchmarking is due to the fact that it is not based on simple ranking, yet on the study of the sequence of actions in improving one or another indicator. Based on the analysis of the processes of ensuring the economic security of private HEIs, it is shown that in the realities of today the particular difficulty of ensuring the economic security of private HEIs lies in the fact that there is dearth of information exchange. In the conditions of secrecy of information in the development of an action plan for private educational institutions it is not easy to forecast the prospect of development of institutions, to periodically compare their activities with the activities of  leaders. It is proposed to use state-level platforms for the university competitive benchmarking, which will enable the private universities to implement continuous improvement of educational processes. State platforms reflect the natural course of development of relations between private HEIs and represent social relations that involve the joint activities and mutual efforts of HEIs and government bodies united by common interests. Organizational and economic forms of university competitive benchmarking are generalized and specified, and tools of university competitive benchmarking management technology are proposed. Taking into account the principles of quality management, in the process of analyzing the state of organizational and managerial activity the main tasks of the state have been identified in order to create a favorable economic and legal environment for private educational activities.