THE STRATEGIC DEVELOPMENT PROBLEMS OF HOTEL BUSINESS IN THE WARTIME CONDITIONS

Abstract

The article presents a study of the development features of  a  hotel business during wartime. It outlines the main problems of hotel entrepreneurship in these conditions. The purpose of the article is a comprehensive analysis of critical factors affecting the strategic management and development of the hotel business in wartime, as well as identifying effective areas of adaptation and ensuring its sustainable functioning in an unpredictable environment. The object of the study is the processes of functioning and strategic development of hotel business enterprises under martial law. The tasks, and main peculiarities of strategic management under such circumstances have been identified in the work. Trends in the development of the hotel industry in Ukraine have been analyzed, and the main problems and threats have been systematized. The authors have categorized and summarized the challenges faced by hotel business stakeholders in wartime, including decreased hotel demand, forced relocation of a significant part of the population, increased operating costs, decrease guest safety, and more. It is noted that the  introduction of innovations and the reorientation of the hotel offer to more promising areas could be the tools to address  these problems in the conditions of military conflict. The advantages of hotel entrepreneurship as the basis for forming an optimal development strategy in wartime have been examined. Emphasis has been placed on the strategic and tactical opportunities to support the hotel business in the context of modern challenges. The scientific novelty obtained from the results lies in the comprehensive study of this issue and finding new approaches to managing hotel supply in uncertain conditions. The methodological basis of the study includes general theoretical and specific methods, including logical generalization, comparative analysis, theoretical interpretation, as well as analytical, systematic, comparative analysis and systematization. The results of the study can be useful in the practical work of hotel enterprises seeking to improve the efficiency of their economic activities in wartime.