DEVELOPMENT OF THE PRIVATE INVESTMENT MARKET OF UKRAINE: THE ROLE OF HOUSEHOLD SAVINGS AND DIGITAL FINANCIAL INSTRUMENTS

Abstract

The article examines the role of household savings and digital financial instruments in the development of the private investment market of Ukraine under conditions of economic instability and transformation of the financial sector. It is substantiated that household savings represent one of the key domestic sources of investment resources capable of ensuring long-term economic growth in the context of limited access to external financing. Particular attention is paid to the impact of financial digitalization on the savings and investment behavior of the population. The paper analyzes current trends in the use of mobile banking, online investment platforms, and automated saving mechanisms, which contribute to increasing the accessibility of financial instruments and reducing entry barriers to the private investment market. It is demonstrated that digital financial instruments not only stimulate the regularity of savings but also create prerequisites for more active involvement of household funds in investment activities, including through alternative financial instruments. The methodological framework of the study is based on statistical and comparative analysis, generalization of scientific publications, and the analysis of empirical data on the structure of household savings and the dynamics of private investment in Ukraine. Based on the results obtained, the key constraints on the development of the private investment market are identified, including the insufficient level of financial and digital literacy of the population, a low level of trust in financial institutions, and regulatory risks. The study concludes that an effective strategy for the development of the private investment market in Ukraine should be based on a comprehensive combination of digitalization of financial services, enhancement of financial literacy, and the creation of incentives for long-term investment of household savings. The implementation of these approaches will contribute to the mobilization of domestic investment resources and strengthen their impact on the country’s economic development.