DEVELOPMENT OF COMPONENTS AND ELEMENTS OF THE SYSTEM OF MANAGEMENT OF INNOVATION ACTIVITY OF ENTERPRISE IN THE CONTEXT OF DIGITALIZATION OF BUSINESS, IN UKRAINE

Abstract

The article studies the  issues of development of components and elements of the system of management of innovation activity of enterprise in the context of digitalization of business in Ukraine.

The relevance of the topic of the study is due to the fact that  taking into account the weight and importance of modern digital technologies in the activities of enterprises, it is innovations that act as the main source of competitive advantages and enable the enterprise to function effectively in modern dynamic markets, in conditions of a high level of turbulence, riskiness of doing business.  The introduction of innovations enables businesses to adapt faster to these market changes. Thus, enterprise management for many innovative businesses, with an active innovative position, is combined and related to the implementation of innovation activities, innovation management.

The article is aimed at studying  the development of components and elements of the system of management of innovation activity of enterprise in the context of digitalization of business in Ukraine.

The methodological basis of the study was the methods of analysis and synthesis, observation, comparison; systemic, complex, structural, project, logical-dialectical, content-subject methodological approaches.

The scientific results obtained consist in the study of the issue  of management in the field of innovations substantiates the existence and operation of the system of management of innovation activity, the elements of which are subjects, objects of management, the principles of its development and functioning, the functions of making and implementing managerial actions and decisions, organizational, legal, economic, socio-psychological methods of implementation, as well as an integral condition for the functioning of such a system  the proper amount of necessary resource provision.

Prospects for further research lie in the expediency of further development of directions of the innovation strategy of the enterprise, which defines the purpose, goals, tasks of innovative development of the enterprise and further coordination of the directions of management actions with the strategy, strategic goals and managerial decisions that will be made by managers in the management of innovation activity.