THE PSYCHOLOGICAL IMPLICATIONS OF ANTHROPOMORPHISING ARTIFICIAL INTELLIGENCE: REFLEXIVE AND ETHICAL RISKS

Abstract

The article is dedicated to a comprehensive analysis of artificial intelligence as a phenomenon that is increasingly entering the sphere of human consciousness, acting not only as a tool but also as a new type of communication intermediary. The study focuses on the underlying psychological mechanisms activated through interaction with algorithmic systems, particularly emphasising changes in cognitive processes, the delegation of ethical decision-making, the erosion of reflexivity, and the emergence of emotional dependency. The understanding of AI as a source of cognitive and moral influence on human consciousness goes beyond purely technological issues and moves into the realm of psychoanthropological discourse, which allows us to reveal the deep nature of the latest changes in thinking, communication and behaviour. The article argues that digital interaction with neural networks activates archetypal representations and mechanisms of projection, which lead to the perception of AI as a subject capable of empathy, moral judgement, and support. It is this misconception that creates the risk of losing critical thinking, moving from reflective cognition to automated perception, and moral infantilisation of the individual. Particular emphasis is placed on the issue of AI anthropomorphism, which, by penetrating the psycho-emotional sphere, transforms conceptions of interpersonal relationships, communicative reciprocity, and the boundaries of the human «self». It is pointed out that such interaction gradually replaces authentic dialogue and complicates the ability to ethical doubt, reflection and responsible choice. The need is highlighted for the development of new models of digital hygiene that encompass not only technical skills, but also psychological and ethical literacy. The study uses the methods of critical analysis, conceptual generalisation of interdisciplinary approaches, and an associative experiment as a means of revealing hidden attitudes of consciousness towards the image of AI. The conclusion is substantiated that interaction with a technologically simulated interlocutor constitutes not only a challenge to the reconsideration of the structure of thought but also an indicator of a shift in the value paradigm that defines the mode of human existence in the digital age.