OPTIMIZATION OF OPERATIONAL ACTIVITIES OF ENTERPRISES BASED ON THE APPLICATION OF ADAPTIVE DEVELOPMENT STRATEGIES AND INNOVATIVE TECHNOLOGIES

Abstract

It has been proven that today, in many industries, competition is moving from the product level to the process level, when the advantage is not gained by the one who simply has the best idea, but by the one who is able to stably, quickly and economically manufacture, supply, service, restore, scale and at the same time guarantee the quality and transparency of execution. The purpose of the study is to develop theoretical and methodological provisions on optimizing the operational activities of enterprises through the use of adaptive development strategies and innovative technologies. The object of the study is the operational activities of enterprises and their management processes in a changing external environment. The research methodology involves the use of a systems approach and methods of analysis and synthesis. The main sources of inefficiency are characterized, including equipment downtime, shortages and rework, excess inventory, duplication of functions, long coordination, uneven capacity utilization, poor data transparency and gaps in coordination between departments. The feasibility of transitioning from one-time cost-saving measures to a systemic process approach that combines standardization of operations, responsibility of process owners, setting performance indicators and regular elimination of causes of deviations is substantiated. It is established that adaptive development strategies provide flexible planning, scenario management, rapid reconfiguration of resources, support of alternatives in supply chains, cross-functionality of personnel and continuous improvement based on accumulated experience. Our article also reveals the content and practical significance of optimizing the operational activities of enterprises based on the application of adaptive development strategies and innovative technologies in an environment characterized by fluctuations in demand, resource constraints, logistics complications, increased customer requirements for quality and deadlines, as well as increased competition at the process level. It is determined that the key result of optimization is not only a reduction in costs, but also an increase in process controllability, a decrease in time and material losses, an increase in the reliability of execution, stability of quality and increased operational stability.