MANAGEMENT OF THE SYSTEM OF ECONOMIC SECURITY OF ENTERPRISES, BANKING INSTITUTIONS AND ASSESSMENT OF THEIR BUSINESS REPUTATION WITH THE USE OF INFORMATION AND ANALYTICAL SUPPORT, DIGITAL TECHNOLOGIES

Abstract

The article studies the issues of managing the system of economic security of enterprises, banking institutions and assessing their business reputation with the use of information and analytical support, digital technologies.

The relevance of the topic of the study is due to the fact that in modern economic conditions, the state of economic security of enterprises, organizations, banking institutions is determined by their ability to ensure stable and effective functioning both in the real future and in the future. To a large extent, such stability is formed due to the ability of managers to manage, using modern tools, methods and means of working with information, their understanding and the widespread use of information and analytical support based on the use of modern digital technologies.

The article is aimed at studying the management of the system of economic security of enterprises, banking institutions and assessing their business reputation with the use of information and analytical support, digital technologies.

The methodological basis of the study was the methods of scientific cognition: analysis and synthesis, system approach, structural, process, adaptive, complex, functional scientific approaches.

The scientific results obtained consist in generalizing the main components of the system of economic security of enterprises, construction enterprises, banking institutions: financial and economic, information, intellectual and personnel security, technical and technological security, innovation security, market security, legal, environmental, physical, investment and reputational. The concept of reputational security as an integral part of the component of the system of economic security has been defined enterprises, organizations, banking institutions, whose activities are associated with a high level of publicity and attraction of a significant amount of funds and investments in the process of operational, financial, investment activities.  Internal and external indicators-indicators of the reputational component of the economic security of the enterprise have been identified and determined.

Prospects for further research are the feasibility of studying the impact and importance of information and analytical support and digitalization on the processes of analysis, evaluation of the reputation component and implementation of actions in order to increase the level of business reputation of the enterprise, as a component of the economic security of the enterprise.