MANAGING THE FINANCIAL STABILITY OF PACKAGING INDUSTRY ENTERPRISES IN MODERN CONDITIONS: CHALLENGES AND OPPORTUNITIES

Abstract

The article is devoted to the study of theoretical foundations and the development of practical recommendations for improving the process of managing financial stability as a component of ensuring the sustainable functioning of enterprises in the packaging industry. A theoretical analysis of the financial stability management system of enterprises was carried out. It was determined that the financial condition of the enterprise should be systematically and comprehensively assessed using various methods, techniques and methods of analysis. The factors of ensuring the assessment of the financial stability of the enterprise as one of the tools of its management are considered. An approach to the management of factors to increase the financial stability of enterprises in the packaging industry has been developed. Considerable attention is paid to the analysis of the issue of the diversity of approaches to the interpretation of the concept of financial stability. Differences in determining the financial stability of the enterprise have been established, which gives grounds for applying different methods of its assessment. The relationship between the financial stability of the enterprise and its financial strategy is studied. It has been proven that when analyzing the financial condition of an enterprise, it is important to determine which factors affect its financial stability, since such information is necessary for developing ways to increase the stability of the financial condition and minimize risks. The expediency of using modern economic tools for assessing the formation of the financial stability of enterprises in the packaging industry is substantiated, which facilitates the adoption of effective management decisions. A SWOT analysis was used to assess the unused reserves of increasing the efficiency of the activities of the enterprises of the packaging industry. The strengths and weaknesses of the enterprises of the studied industry were investigated using the method of step-by-step analysis. Based on this, proposals were developed for the development and strengthening of the system (potential) of managing the financial stability of enterprises in the packaging industry. This approach made it possible to propose a development strategy based on the analysis of opportunities and threats of enterprises in the packaging industry. It has been established that the main task of managing the financial stability of enterprises in the packaging industry is to determine the ability to resist the negative effects of various factors affecting the financial condition. It has been proven that the improvement of management approaches to the analysis of the financial stability of enterprises in the packaging industry belongs to the important problems of making effective management decisions, since insufficient financial stability can lead to the insolvency of enterprises and the lack of financial resources to ensure their development.