THE LATEST TECHNOLOGIES IN PERSONNEL MANAGEMENT: PROGRESSIVE EXPERIENCE AND DIRECTIONS OF ITS IMPLEMENTATION IN DOMESTIC ENTERPRISES

Abstract

The article is devoted to the problems of researching the peculiarities and prospects and introducing the latest personnel management technologies into the practice of domestic enterprises based on world experience and practical examples of leading foreign companies. To achieve the goals of the research, the following methods are used in the work: abstract-logical, dialectical and monographic methods, methods of theoretical generalization of deduction, analysis and synthesis, comparative analysis and graphic methods. The article analyzes the experience of implementing the latest personnel management technologies of such leading global companies as: Microsoft, IBM, Coca-Cola, Unilever, Deloitte, CISCO, Siemens, Panasonic. It has been established that the following are the most widespread trends among HR technologies that require implementation at modern Ukrainian enterprises: artificial intelligence and machine learning in the field of personnel management; hybrid operation support technologies; technologies aimed at achieving the well-being, safety and support of employees; development of personnel management software; management of goals in personnel management. It has been analyzed that artificial intelligence and machine learning in the field of personnel management involve the implementation of resume verification algorithms based on artificial intelligence; machine learning algorithms; adaptation platforms based on artificial intelligence. Technologies supporting hybrid work: tools for collaborative work and communication; systems for tracking working hours and the level of visits; virtual training and development platforms; candidate selection and hiring tools with artificial intelligence support; mobile applications for personnel management. Technologies aimed at achieving employee well-being, safety and support: employee well-being platforms; wearable devices: virtual medical services. Development of personnel management software: candidate tracking system (ATS); performance management systems (PMS); learning management systems (LMS). Goal management in personnel management.: joint work; goal management platforms; mobile applications for tracking progress; automated assessment systems; data analysis and forecasting. This will be an important step for the integration of the domestic digital HR market into the European Union market within the framework of the ratification of the Agreement between Ukraine and the European Union on the participation of Ukraine in the European Union program "Digital Europe" (2021-2027) [6]. Such integration has huge potential for domestic talents, because it will enable future Ukrainian participants of the "Digital Europe" program to join international projects in the field of the latest technologies, artificial intelligence, supercomputers, development of digital skills, etc. It was determined that Ukraine, within the framework of European integration, is also actively developing the path to the development of the digital HR market.