FEATURES OF THE DEVELOPMENT OF THE BUSINESS-ENVIRONMENT OF SMALL ENTREPRENEURSHIP IN UKRAINE DURING THE PANDEMIC OF COVID-2019

Abstract

A non-standard situational crisis has developed in the world, during which enterprises, including small enterprises, have suffered significant losses. This situational crisis is the COVID-19 pandemic, which powerfully affected not only the Ukrainian economy, but also the world economy. In a short time, it changed the global standards of economic development, disrupted macroeconomic stability, and caused danger to life and health of the planet's population. A significant number of small businesses have suffered the most, as they are less adapted to external changes and have little resource support, that is, more vulnerable, and their reserve capital, which could be directed to reduce the negative consequences caused by the pandemic, is mostly absent at all.

Small businesses are the backbone of any country's economy, and with the impact of COVID-19 on economies around the world, protecting them has become more important than ever. Since the first case of the pandemic was detected in Ukraine, the government has taken various large-scale medical and economic measures to mitigate its impact. In order to support small businesses, the government should use various mechanisms, cooperating with various non-governmental organizations. In addition, small business owners must support staff and communicate with staff, suppliers, banks and customers during this dire coronavirus period.

The article reveals the principles by which it will be possible to cope with the situational crisis and use the future potential opportunities of small enterprises: the principle of the ability to exist in a situation of uncertainty; suspension of transformation; focus in the future; the ability to make compromises; distribution of information; provision of external support; using a targeted approach. These principles of successful transformation of small enterprises will help to quickly become more active in the market. Stimulation and support of small and medium-sized businesses during the coronavirus for 2020-2022, which was proposed by the state in the form of a program, was also considered. That is, the impact of the COVID-19 pandemic forced the whole world to group together, new professions appeared, markets were transformed to new conditions for the sale of goods.