ORGANIZATIONAL AND MANAGEMENT RESOURCES FOR THE DEVELOPMENT OF THE TOURIST AND RECREATIONAL COMPLEX

Abstract

The study analyzes the essence of the concept «economic category» by constructing a structural and logical sequence of researching this notion, which allowed to form the author's definition of «tourism» as a complex socio-economic system of the non-productive sphere. The purpose of the study is to substantiate the regional model of management of the tourist and recreational complex based on organizational and management resources. The development of the tourism industry encourages the improvement of its own infrastructure, the creation of new jobs, the  system of vocational guidance,  and regulatory framework,  of the students youth. The concept «organizational and managerial support resources of the tourism industry potential» has been formulated and substantiated. It is characterized as strategic unity of development of integrated components forming the tourism industry potential (i.e. institutional, innovative, social, environmental, economic and financial components) and socioeconomic as well as environmental subsystems. It is aimed at coherence and rational  use of natural, health, cultural and historical resources for development of regions or countries in order to meet the needs of consumers, increase the welfare of society and build the potential of the tourism industry as well as the national economy in the strategic aspect. A holistic concept of balanced development of the potential of the tourism industry in of regions, has been proposed and substantiated. The author offers the scheme of realization of the integral concept which is built on complex use of system-target approach to a choice and realization of management options for the balanced development of tourism industry potential  of regions.  The scientific approach to the balanced development of the tourism industry potential of  region has been proposed (basing on the results of  regions modeling). The positive features and possibilities of creating tourism clusters in the regions of the  organizational and managerial support resources. A rationalist model of tourism cluster formation at the regional level has been developed and substantiated with the use of the methodological provisions given in the thesis. The thesis improves the boundary model of factors influencing the balanced development of the tourism industry potential of regions. The theoretical optimization model of forming the strategy of tourism cluster development in region has received its further development; the organizational and economic mechanism of its realization have been highlighted. Strategic ways of developing tourist and recreational complex in region have been determined.