Ways of increasing the competitiveness of ukrainian enterprises in the conditions of eurointegration

Abstract

The article is devoted to the definition of how Ukrainian enterprises, after signing a free trade agreement with the European Union, will establish competition in the European market and provide ways to enhance competitiveness.

The Free Trade Area Agreement between Ukraine and the EU addresses the problem of the competitiveness of the economy both at the national and regional levels. European integration offers new opportunities for Ukraine and its regions. At the same time, Ukraine's integration into the European economic space can cause significant negative socio-economic consequences for those regions that have not developed their own competitiveness strategy and have not ensured the formation of an appropriate social ideology of competitiveness. Particularly important is this task in the conditions of intensification of global competition, the imposition of integration rules of conduct, the application of common principles for all actors of competition, rules and norms.

Euro integration is, indeed, a national development strategy that will open access to more than 500 million European markets, which today produces one-fifth of world production, has state-of-the-art technologies and financial stabilization tools. This vector will ensure modernization of the country according to European standards and will be able to make Ukrainian industrial products competitive. However, the path to this integration into Europe is rather complicated and painful, especially for the Ukrainian industry, which has been experiencing bad times in recent times.

In the current realities of functioning and in the conditions of integration into the European Union, the Ukrainian industry needs to implement structural changes that would correspond to the modern features of competition and ensure the modernization of the industrial complex of Ukraine on the basis of innovations, the full use of its intellectual and production potential, and helped to increase the competitiveness of Ukrainian industrial products in the European the market.