MARKET OF CANNED FRUITS AND VEGETABLES OF UKRAINE

Abstract

The article highlights the situation and main trends in the Ukrainian market of canned fruits and vegetables, including the need to invest, expand production, increase competition and natural and marinated canned food, jams and purees, juices, tomato products, and canned dietary and for baby food. In the course of studying the market, the dependence on the product category, consumption of canned vegetables and snacks, which fluctuates with different intensity, is considered. The main market segments are highlighted, namely the main part of Ukrainian production in this area is focused on processing tomatoes, more than half of which are converted into domestic canned tomato paste and puree. Among other popular types of canning and corn - peas and corn, which our housewives find the widest application. It is determined that in the recent period the domestic market of vegetable products belongs to the significant in cost, cost and efficiency of institutions, characterized by contradictory development trends. The central place in the market structure belongs to wholesale and retail trade, market infrastructure; it is these elements that determine the trade turnover of the industry, as well as technological prospects. The work highlights the main problems, in particular the lack of an efficient sales system, adequately developed logistics. The volumes, capacities and growth rates of the market are determined. The work covers all segments of the market: from the development of raw materials and pricing of vegetables and fruits to domestic and foreign trade in finished canned fruits and vegetables, as well as increasing product quality; diversification; expansion of the segment of environmentally friendly products. In order to develop the market of canned fruits and vegetables, it is proposed to improve the quality and safety of products, optimize pricing policies, focus on increasing production capacity and sales.