ECONOMIC DIAGNOSTICS OF THE EFFICIENCY OF ENTERPRISE PERSONNEL MANAGEMENT IN THE CONDITIONS OF DIGITALIZATION AND MILITARY CHALLENGES

Abstract

The article explores the features of personnel management in the context of digitalization, hybrid work, and military challenges. The research hypothesis is that integrating classical management theories with innovative approaches such as digital leadership, Agile, and People Analytics can enhance business adaptability in times of instability. The aim of the article is to substantiate the methodology for diagnosing the effectiveness of personnel management in the context of digital transformation and military challenges in Ukraine, and develop practical recommendations to improve the adaptability and effectiveness of HR policies in crisis conditions. A model for synthesizing classical and modern HRM approaches has been defined, incorporating digital tools, flexible methodologies (Scrum, Kanban), and socially responsible strategies (CSR). It has been established that in wartime, the emphasis in personnel management is on employee safety, psychological support, relocation, and support for mobilized individuals and their families. A new Human-Centered HR paradigm is substantiated as a response to contemporary challenges, combining digital solutions with a focus on employee well-being and strategic business sustainability. The steady growth of digital HR solutions in Ukraine in 2023–2025 has been confirmed, becoming critical for ensuring business competitiveness in the war and post-war period. The article proposes a comprehensive methodology for diagnostic HR system effectiveness, covering five key areas: economic performance, staff quality, adaptability, socio-psychological aspects, and strategic alignment. A matrix is presented linking HR evaluation criteria with enterprise financial outcomes, enabling the assessment of HR strategy impact on business resilience and competitiveness. The implementation of the research findings will help Ukrainian enterprises enhance their competitiveness in the global environment.