FINANCE FOR CREATIVE ORGANIZATIONS

Abstract

The article examines the financial aspects of the development of cultural and creative industries as a strategically important sector of the economy that plays a key role in structural transformation and GDP growth. The relevance of the study stems from the lack of financial support and the difficulties creative enterprises face in accessing capital, especially in the context of the war in Ukraine, which exacerbates infrastructure and investment barriers. The aim of the study is to identify the factors influencing financial support for the creative sector and to determine effective mechanisms for its enhancement. The methodological framework includes analysis and synthesis of international experience (USA, Japan, South Korea), systematization of financing factors into three dimensions (social environment, financial institutions, creative enterprises), and examination of financial innovation tools such as crowdfunding, venture capital, and state guarantees. The scientific results identify key financing barriers: absence of standardized methods for intangible asset valuation, low investor awareness of the specifics of the creative economy, and insufficient financial literacy of entrepreneurs. The study substantiates the need for the development of specialized financial products, improvement of the legal framework, and strengthening of public-private partnerships. Future research prospects involve the creation of a financial support model for creative industries adapted to Ukrainian conditions, combining capital attraction tools, digital platforms, and mechanisms for international cooperation.