INNOVATIVE APPROACHES TO RISK IDENTIFICATION AND ASSESSMENT IN ORGANIZATIONAL PROJECT MANAGEMENT

Abstract

The article examines the issue of identifying and assessing risks in the process of enterprise project management. Factors that have a decisive influence on the occurrence of unforeseen circumstances and risks of various types are identified, including the lack of comprehensive information, difficulties in implementing and using reliable analytical tools, and lack of experience in risk modeling. The influence of the human factor and the insufficient level of organizational culture are also significant, especially considering the changing nature of risks. The risks that enterprises face in the process of project management are classified. Based on the sources, nature, and impact of risks, the main groups (internal, external, strategic, and risks of a specific project) are identified, and the risks belonging to each group are described. It is determined that the implementation of international standards such as PMBOK Guide and ISO 31000:2018 is important for identifying and assessing risks, and their characteristics are compared, in particular with regard to risk management, implementation features, practical application, and the presence of limitations. The study provides a detailed description, comparison and analysis of risk assessment tools. Attention is focused on qualitative (probability and impact matrix, priority scales) and quantitative (sensitivity analysis, stress testing, Monte Carlo method, expected monetary value) tools. It is determined that in practice it is advisable to integrate them, as this allows enterprises and project teams to effectively navigate uncertainties, ensuring consistency with strategic goals and successful project results. Important for successful risk management during project implementation is the use of modern approaches that are related to the processes of digitalization and modernization of the economic environment. Thus, the prospects for using BigData tools and systems that use them (LogicGate, SAI360, RiskWatch) for risk assessment are determined, which is especially relevant for large projects. The benefits that enterprises can gain by using Agile and Waterfall approaches in the risk management process are also determined. The directions and prospects for further research related to the implementation of international risk management standards and the application of hybrid methodologies are identified.