INTERNATIONAL MERGERS AND ACQUISITIONS AS A KEY TOOL FOR THE STRATEGIC TRANSFORMATION OF INTERNATIONAL COMPANIES IN THE INTERNATIONAL COMPETITIVE BUSINESS ENVIRONMENT: MICROSOFT CORPORATION EXPERIENCE
DOI:
https://doi.org/10.31732/2663-2209-2025-78-96-104Keywords:
merger&acquisition, international business environment, international competition, strategic transformation, competitive advantages, competitiveness of the company, strategic goalsAbstract
. The modern international business environment is characterized by high dynamics of technological change, stricter regulatory requirements, intensified competition, and the growing importance of intangible assets. Under these conditions, the effectiveness of M&A processes directly impacts companies’ ability to adapt to changes, expand market presence, form integrated ecosystems, and ensure long-term competitiveness.
The article is devoted to the study of the impact of international mergers and acquisitions on competitiveness of international corporations in international business environment, namely on the basis of analysis of the merger&acquisition activities of leading multinational corporations.
The purpose of the study is to identify the specific features of the impact of international mergers and acquisitions on the formation and strengthening of companies' competitiveness under the current conditions of the global economic development.
The methodological basis of the study consists of the fundamental principles of international business theory, global competitiveness, and strategic management.
Mergers and acquisitions have become a key tool for the strategic transformation of companies, enabling business diversification, resource optimization, technological portfolio expansion and the strengthening of global positions. At the same time, poorly implemented deals often lead to financial losses, loss of synergy, strategic disorientation, and weakening of competitive advantages.
The study of the impact of international mergers and acquisitions on competitiveness becomes practically significant when analyzing the activities of leading multinational corporations, such as Microsoft Corporation. This company is one of the most illustrative examples of the effective use of M&A strategies to strengthen its global position, expand market share, increase innovation potential, and optimize resource flows. Over the past decades, Microsoft has consistently employed mergers and acquisitions as a tool for adapting to changes in the international competitive environment.
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