Modern trends in reputation management and communications technology

Abstract

In this article, the author talks about managing repuition. After all, reputation is an intangible, but no less important asset of both an individual and the whole organization. In the modern world, this phenomenon can be confidently managed, although not all companies know how to act correctly to maintain a good reputation. Today, for this there are tools of reputation management - a long-term strategy for creating, controlling and supporting the desired perception of the organization. The very concept of reputation has a fairly broad meaning. Basically it is defined as public opinion (about someone, about the advantages or disadvantages of goods, companies, etc.). Reputation, as a social phenomenon, is functionally related to such a concept as trust, therefore, a person (organization) with a good reputation is trusted, because behind this is public opinion. Accordingly, a bad reputation can minimize the interaction of its carrier with society. It turns out that a good reputation can open any doors for you, and a bad one, on the contrary, can become a stigma and a serious obstacle to development and full-fledged functioning. Weighed that the personal reputation of an employee, a company representative for reputation management, is almost as important as the reputation of the company as a whole. Therefore, the significance of the problem of reputation management as a company, organization, producer or just an individual is difficult to overestimate. In the article, the author says that reputation management is an attempt to influence what and how people think about a brand, company or person. Today, it is precisely this skill that becomes simply necessary, given that the speed of information dissemination is so great, and the influence of social media is so strong, companies that ignore work with reputations, sooner or later suffer not only moral but also material losses. In this article, several examples of reputation management are proposed for consideration and the possibilities of correct reputational behavior are shown in detail.