INNOVATIVE MANAGEMENT MODELS AND ECONOMIC MECHANISMS FOR RECOVERY THE HOTEL, RESTAURANT AND TOURISM INDUSTRY IN THE POST-CRISIS PERIOD

Abstract

This article explores key approaches to the economic revival of Ukraine’s hotel and restaurant business and tourism industry in the post-crisis reality shaped by the pandemic, full-scale war and global economic shifts. The focus is on identifying transformational processes in the hospitality and tourism sectors, which have undergone profound structural changes. The consequences of declining effective demand and reduced trust in the domestic market have become particularly evident, increasing the need to modernize management approaches and rethink industry development strategies.

The scientific justification for transforming traditional management models is based on the application of innovative economic mechanisms, including the digitalization of services, the implementation of sustainable environmental practices, operational automation, and the use of Big Data for market analysis. Furthermore, strategic partnerships with governmental and international institutions are considered essential for ensuring the sustainability of the hospitality and tourism system. The article emphasizes the need to create a favorable environment for local entrepreneurship, stimulate investment activity and develop regional tourism clusters. An adaptive policy of state support – comprising fiscal incentives, grant programs, preferential lending, and institutional assistance – plays a vital role in industry recovery.

Of particular significance is the author’s proposed model for restoring the hotel, restaurant and tourism sector, which is based on five key components: institutional, infrastructural, marketing, financial and investment and social. The integration of these elements generates a synergistic effect that contributes not only to activity stabilization but also to enhancing the competitiveness of hospitality and tourism entities at both regional and national levels. This approach opens new opportunities for inclusive economic growth, the preservation of cultural identity, and the sustainable development of tourist destinations in Ukraine.