FORMATION OF HUMAN RESOURCES BASED ON MOTIVATION OF ENTERPRISE PERSONNEL

Abstract

The article contains theoretical provisions and practical recommendations on the formation of human resources by Ukrainian enterprises in modern war conditions. The content and role of human resources as the main factor in the development of the enterprise are considered. The impact of motivational factors on the formation of human resources at Ukrainian enterprises is assessed, a system of material and non-material motivational measures to increase the human resources of the enterprise is proposed.

The purpose of the article is to analyze the factors of the formation of human resources based on the motivation of the enterprise's personnel, to develop measures to increase its level at Ukrainian enterprises in difficult war conditions. The methodological basis of the article is the methods of generalization and a systematic approach, analysis and forecasting of trends. The methods of comparison, survey and questionnaire were used to obtain information on the use of motivational factors by Ukrainian enterprises, the grouping method and the tabular method to substantiate the research results.

The results confirmed that low satisfaction with pay is the most common demotivator, which, combined with the growth of work and responsibility, creates a feeling of unequal remuneration, as well as an opaque bonus system, lack of formalized criteria for assessing work results. and lack of professional development opportunities, lack of an adaptation system for newcomers. The most influential factors of non-material incentives are participation in decision-making, providing feedback, recognition of achievements, access to professional training, and the formation of an atmosphere of psychological safety in the team. The study also showed that the lack of non-material support often causes internal demotivation, interpersonal conflicts, increased burnout. At the same time, enterprises that successfully integrate mechanisms of non-material influence demonstrate a higher level of staff stability and overall organizational effectiveness of employees.