HR-ECOSYSTEM AS A TOOL FOR INNOVATIVE DEVELOPMENT OF HUMAN POTENTIAL IN SMALL AND MEDIUM BUSINESSES

Abstract

The article explores the concept of HR-ecosystem as a key tool for innovative human potential development in small and medium-sized businesses (SMEs). It is noted that human potential today is one of the most important resources of an enterprise, capable of ensuring its flexibility, adaptability and competitiveness in the context of digital transformation. The expediency of transition to an ecosystem approach to SME human resource management, which involves interaction between all elements of the internal and external environment of the enterprise, is substantiated. On the basis of the study, the main functions of the HR ecosystem components are defined, its structure is disclosed. The proposed model of the HR ecosystem is based on a systematic combination of the functions of recruiting, career planning, automation of personnel processes, continuous training, motivation, innovative human development, and evaluation of innovative human development. Particular attention is paid to digital tools (CRM, ERP, HRM, SRM) that ensure effective coordination of actions within the HR ecosystem of an SME. A comprehensive mechanism for interaction between the HR ecosystem and other subsystems of the enterprise in the structure of the SME ecosystem is proposed, which allows to ensure sustainable development of human capital and stimulate innovation processes in the enterprise. It is noted that the HR ecosystem is not limited to the internal personnel policy of an enterprise, but includes cooperation with higher education institutions, research institutions, startup incubators, external experts and public authorities, which creates conditions for the formation of an enterprise ecosystem focused on talent development. In conclusion, the author concludes that the HR ecosystem is not only a mechanism of HR work, but also a strategic factor of innovative development of an enterprise in an unstable market and global challenges.