Science Notes of KROK University

UKRAINIAN CASE: REPATRIATES BETWEEN EXPECTATIONS AND THE REALITY OF RETURN

2025-09-18T19:28:58+03:00

The article focuses on the study of repatriation-related distress among war refugees, particularly in the context of returning to Ukraine. It is argued that the nature of repatriation distress differs between «voluntary migrants» and war refugees: for the former, it is primarily driven by discrepancies between expectations regarding professional advancement and business opportunities and the actual socio-economic situation in the home country, whereas for war refugees, distress stems from the gap between emotionally charged hopes of restoring «home» and the reality marked by the consequences of destruction, security threats, and the transformation of social networks. The study involved respondents who had recently returned to Ukraine, providing valuable qualitative and quantitative data for analysis. Data were collected through open-ended questions, allowing participants to express their own evaluations and experiences. The responses were systematically coded and grouped into thematic categories, enabling the identification of key manifestations of distress and patterns of its formation. The findings indicate that repatriation distress is shaped by two interrelated factors: first, the gap between expectations and the actual post-return situation, and second, the perception and assessment of differences between Ukraine and the country of temporary residence. The most intense psychological burden arises from issues of safety and daily life organization, bureaucratic and social challenges for vulnerable groups, economic difficulties, and high costs. Differences between countries are highlighted by corruption, weak state institutions, challenges in daily and infrastructure organization, and limited support in education and social guarantees. The study emphasizes that refugee return is of strategic importance for the country’s survival, as repatriates restore demographic and labor potential, as well as social and economic networks. Providing effective psychological, social, and economic support may stimulate a «chain reaction» among other potential repatriates through social modeling and the dissemination of successful integration experiences, enhancing their readiness and motivation to return.

FEATURES OF THE VALUE ORIENTATIONS OF CONTEMPORARY HIGH SCHOOL STUDENTS

2025-09-22T21:39:18+03:00

The article is devoted to the theoretical justification and empirical study of the peculiarities of value orientations of modern high school students. It has been found that the period of early adolescence is the most sensitive for the formation of a system of value orientations as a stable formation of personality, which determines the success of professional self-determination and the choice of a further life path. It has been determined that value orientations reflect the conscious attitude of the personality to social reality and therefore determine the broad motivation of various forms of its activity and significantly influence all aspects of the personality's life. The empirical study is based on the approach of S. Schwartz, who distinguishes ten motivational types according to their central goal: power, achievement, hedonism, stimulation, independence, universalism, kindness, tradition, conformity, and security. Empirical research has shown that the most important value for high school students is «independence», which includes freedom of thought and action, creativity, uniqueness, self-sufficiency, the ability to choose one's own goals, and curiosity. Values such as power, control, domination, managing others, influencing people and events, respect for cultural and religious customs and traditions, and preserving traditions are insignificant for young men and women. Girls want to be independent, unique, one-of-a-kind, sensitive, kind, loyal, successful, determined, and influential. They attach slightly less importance to values such as “hedonism,” “security,” “conformism,” and “universalism.” The values of “power,” “stimulation,” and “tradition” are considered the least important. Boys, on the other hand, strive for freedom, independence, creativity, security, stability, loyalty, and openness. The values of “stimulation,” “achievement,” and ‘power’ are pushed into the background, and the least important values for boys are “universalism,” “conformity,” and “tradition.”

SCIENTIFIC CONCEPTS ABOUT SUBJECT IDENTITY AT THE INTERSECTION OF SUBJECT-ACTIVE AND RELATIONAL METHODOLOGIES

2025-09-29T10:53:00+03:00

The article analyzes modern scientific ideas about the individual and social identity of a person: on the one hand, as a general psychological and socio-psychological phenomenon that determines the place of the individual as a carrier of certain identities in the individual-psychological and social realities relevant to him, and on the other hand, as a factor of personal growth and further self-actualization of the individual in these realities, which are either imposed on her by society despite her choice, or consciously adopted and appropriated (internalized) by her as her own choice.

Particular attention is paid to the ideas of representatives of the subject-action methodology, according to which full responsibility for the quality of one's own life rests exclusively with the subject as its full author. The idea is substantiated that the processes of personality formation and its acquisition of personal maturity are closely related to the formation and awareness of the system of one's own identities and the acquisition of the appropriate tools for "using" it and controlling it. It is emphasized that a mature system of identities correlates with the subjectivity of the individual, and that both give grounds to consider the individual as the full author of his or her life story. It is also shown that the possibility and success of the formation of these deeply internal psychological phenomena is possible only in the conditions of a social environment saturated with sufficient and high-quality social communications (social relations), which creates an opportunity for high-quality exchange of information, emotions and interactions, based on the principles of feedback between participants in these communications.

It is shown that the best expressed ideas are explained at the intersection of subject-action and relational research methodologies. It is also shown that, according to the ideas of the subject-action methodology, the bearer of a mature system of identities can only be a subject with mature subjectivity, actively included in social communications and responsible for everything that happens to him in the space of personal and social existence. Therefore, it is the subject, as the author of his own actions, who also has personal authorship for creating his own life story, both as its author and as its co-author. according to the relational methodology, the purpose of participants in social relations is to be active and responsible participants in these relations together with others and to share responsibility with them for the jointly achieved results. Thus, we are talking about individuals who build the story of their life mainly in co-authorship with others.

IDENTITY SYSTEM AS A FACTOR OF SELF-ACTUALIZATION OF WOMEN AGED 30 TO 40

2025-09-22T14:56:13+03:00

The study analyzed the relationship between personal and gender identity and the level of self-actualization in women aged 30 to 40 within the context of contemporary sociocultural transformations, as this period of life involves re-evaluating values, seeking life orientations, and activating the need for self-realization. The dynamics of self-actualization development were examined in women with varying levels of personal identity formation.

Identity is a multidimensional and dynamic phenomenon that forms the foundation for self-actualization, reflecting the processes of self-knowledge and self-determination through the interaction of internal and external factors. Successful integration of different life domains, such as career, family, and personal goals, promotes the realization of personal potential, development of autonomy, creativity, and harmony with oneself and the surrounding world. Identity and self-actualization simultaneously serve as indicators of internal development and mechanisms for overcoming crises, helping women aged 30 to 40 realize their potential in various areas of life.

The aim of the study was to conduct a theoretical and methodological investigation of the relationship between identity features and the level of self-actualization in women. Participants were divided into three groups based on their level of identity development: high, medium, and low; using L. Schneider’s method determining the identity. Standardized psychodiagnostic tools were employed for assessment, and statistical processing was performed using Student’s t-test and correlation analysis.

The empirical study revealed that the level of personal identity formation directly affects self-actualization characteristics and the formation of gender identity: women with high identity levels demonstrate greater self-esteem, autonomy, life integrity, planning ability, clearer awareness of gender roles and temporal aspects of the “Self,” as well as more developed personal qualities that facilitate harmonious self-perception, self-realization, and confident life choices. In contrast, women with medium and low identity levels exhibit lower integration of the “Self,” internal conflicts, and difficulties in self-development, limiting creativity, social activity, and adaptive capacity.

The study proposed a psychocorrectional program aimed at enhancing women’s self-actualization through the integration of key identity aspects and the creation of a safe group space that activates social and internal resources. The results of the empirical study provide opportunities for developing training sessions, psychocorrectional programs, and support initiatives for women aged 30 to 40, offering practical value for psychological counseling, coaching, and educational practices, with the potential for further research on long-term effects and expanded samples.

PSYCHOLOGICAL REHABILITATION OF SOLDIERS AFTER RETURNING TO CIVILIAN LIFE

2025-09-29T17:25:49+03:00

The article integrates both theoretical and empirical analysis of the psychological rehabilitation of military personnel after returning to civilian life. The theoretical section generalizes contemporary approaches to understanding combat stress, anxiety, depressive manifestations, and PTSD within the resource-resilience paradigm, emphasizing the role of hardiness, internal locus of control, emotional well-being, and value-meaning orientations in ensuring socio-psychological adaptation. It substantiates the staged nature of rehabilitation and the evidence-based effectiveness of trauma-focused and cognitive-behavioral interventions, as well as the importance of meaning-making and family-social support for sustainable recovery. The empirical findings indicate that successful rehabilitation is directly associated with adaptation, which in turn depends on the integration of personal resources, the capacity for self-acceptance, the development of internal control, and cognitive flexibility, whereas low levels of hardiness and emotional well-being are accompanied by increased PTSD symptoms, heightened anxiety, and reliance on maladaptive coping strategies. It was also established that the duration of combat exposure, age differences, and individual psychological characteristics significantly affect the course of adaptation processes and the degree of psychological resilience. The feasibility of developing and testing adaptive psychotherapeutic and rehabilitation programs, integrating cognitive-behavioral, trauma-focused, and resource-oriented approaches, with further assessment of their effectiveness through standardized methods, has been determined.

THEORETICAL AND METHODOLOGICAL ASPECTS OF RESEARCHING COPING AS A PSYCHOLOGICAL STRATEGY FOR OVERCOMING STRESS

2025-09-29T19:26:24+03:00

The theoretical analysis of the concept of coping as a psychological strategy for overcoming stress was conducted, the main approaches to its study and the classification of coping strategies were considered. The analysis of scientific sources allowed us to determine that coping is conscious and unconscious cognitive, emotional and behavioral efforts aimed at adapting the individual to stressful situations. It is one of the key mechanisms of self-regulation, which ensures effective overcoming of difficulties, stress and preservation of psychological well-being. It was established that modern researchers interpret coping through various approaches, such as psychoanalytic, dispositional, transactional, resource approaches. Special attention was paid to such a concept as stress, which is a trigger for the use of coping strategies. Its definition in psychology, types (eustress and distress, acute and chronic), as well as the main approaches to its study (reactive, incentive, cognitive-transactional) were analyzed. The study examined the classifications of coping strategies, among which the most common are: problem-oriented coping, which is aimed at eliminating a stressful situation; emotion-oriented coping, which helps to change the emotional response to stress; avoidance, which can have both adaptive and destructive consequences; social support, which helps to reduce stress by involving the help of others. The consequences of using effective and ineffective coping strategies were analyzed. It was found that adaptive strategies (problem-oriented coping, positive reappraisal, social support) contribute to psychological well-being, while maladaptive ones (avoidance, aggression, substance abuse) can lead to emotional burnout, increased anxiety, and psychosomatic diseases. Thus, the results of the theoretical analysis indicate the importance of developing effective coping strategies that contribute to maintaining mental health, adapting to stressful conditions and increasing the overall stress resistance of the individual. In further research, it is advisable to focus on methods of empirical study of coping behavior, as well as on the practical application of the results obtained in the field of psychological counseling and psychotherapy.

THE PROBLEM OF DEPRESSIVE STATES IN THE CONCEPTUAL FRAMEWORK OF CLINICAL PSYCHOLOGY

2025-09-26T10:27:18+03:00

The article highlights the problem of defining and classifying depressive states in the conceptual apparatus of clinical psychology. The relevance of the topic is emphasized in connection with the high prevalence of depressive disorders in modern society and the need to unify terminology for effective interdisciplinary communication between psychologists and medical professionals. The importance of clarifying definitions to improve the accuracy of diagnosis and the effectiveness of psychocorrectional interventions is substantiated. An analysis of the relationship between the concepts of “mental state” and “experience” is carried out, their conceptual difference and interconnection are determined, which is essential for understanding the psychological nature of depressive phenomena. The aim of the study is to theoretically clarify the meaning of the concept of “depressive state” based on a generalization of modern approaches and international diagnostic standards. Methods included systematization, comparative analysis, and conceptual modeling. The leading theoretical models for explaining depressive states (psychoanalytic, cognitive, humanistic-existential, biological, biopsychosocial) are systematized and modern classifications (ICD-11, DSM-5-TR) are characterized. Particular attention is paid to psychogenic depression and the peculiarities of its clinical typology. The study proposes a definition of a depressive state as an integrative phenomenon that reflects the dynamics of psychoemotional processes in norm and pathology. The practical significance of the study lies in the possibility of using the results in the training of specialists, psychodiagnostics, and the prevention of depressive disorders.

ACTUAL IDENTITY OF MODERN STUDENTS

2025-09-25T12:26:06+03:00

The article is devoted to the study of one of the temporal aspects of personal identity - actual identity. The relevance of the topic is determined by the need to identify the characteristics of the actual identities of modern students, who today face a number of problems of social reality caused by the war. The purpose of the article is to determine the structure and content of the actual identities of modern students. The article provides a brief overview of classical and recent domestic research on the topic of identity as one of the basic concepts of general, social, and developmental psychology.

The article presents the criteria for individual psychological and social maturity - the main achievement of student age as a specific age period – and points out the importance of forming a system of social and personal identities of future specialists. The author provides a definition of actual identity as a socioculturally determined, dynamic component of the self-concept of the personality, which provides the subject with orientation in the social environment and finding their own place there. Actual identity is a holistic system that combines a certain number of interrelated constructs and has a different structure, determined by the individual characteristics of the subject and their sociocultural environment.

The results of a pilot empirical study conducted using M. Kuhn and T. McPartland's “Twenty Statements Test” on a sample of 54 junior students, including 20 males (37.04%) and 34 women (62.96%). A collective matrix of students' current identity, consisting of 13 categories, created using content analysis, is presented. The leading identities are identified and interpreted: “Family,” “Characteristics and roles in communication,” “Metaphorical definitions,” “Personal qualities,” “Studenthood.” Prospects for further research are outlined, which should be aimed at determining the temporal aspects of the identity of modern students - retrospective, actual, and prospective identities and their dynamics.

THEORETICAL AND PRACTICAL GUIDELINES FOR PSYCHOLOGICAL ASSISTANCE IN POST-TRAUMATIC RECOVERY: EXISTENTIAL AND HYPNOTIC ASPECTS

2025-09-25T16:32:12+03:00

The article offers theoretical and practical guidelines for providing recovery assistance to people suffering from post-traumatic stress disorder caused by war or other situations of existential crisis. In this context, the phenomenon of narrowed consciousness is purposefully considered as a state in which a person has difficulties in relation to the future. This is not only an important psychological problem, but also the most serious challenge of Ukrainian reality. The article examines important concepts of existential research into this state, as well as concepts used in so-called “third-generation hypnosis.” It provides a theoretical justification for existential practice aimed at clarifying and understanding the characteristics that determine a person's worldview (awareness), and practical tools are proposed for psychological influence on the contextual and dynamic-content components of the subjective process of perception, awareness, and self-reorganization of a person who has had a traumatic experience. The interconnection between expanded consciousness and a person's ability to find new meanings in the situation of choosing their life perspective is substantiated. The psychological proximity of the philosophical position of existentialism and the idea of greater awareness, according to which human problems are part of the space created by consciousness or awareness, is described. The view of narrowing consciousness as a problem underlying all other problems is substantiated, and its solution is seen as the use of generative trance to expand presence in consciousness. The psychological features of modern generative trance practices are described, which give the client the opportunity to focus their attention on the “negative” zone of their state and, further, initiate an expanded experience in which the individual maximizes their own resources and approaches a new, more positive meaning of the whole situation. The main idea behind this application is that both the internal and external fields in which a person lives and cognizes themselves usually unconsciously influence them, and in this they represent a type of unconscious mind. Theoretical and applied illustrations are provided showing that generative trance is a subtle field of non-dual unity in which all elements of the stated problem can be integrated at the level of deep generative integrity, thereby enabling the emergence of new identities and new skills.

THE CONCEPT OF "YOUNG COUPLE" IN PSYCHOLOGICAL RESEARCH

2025-09-22T12:48:50+03:00

The article analyses the phenomenon of young married couple in the context of modern transformations of the family institution.

Particular attention is paid to the distinction between the concepts of ‘family’ and ‘spouses’ from the standpoint of socio-psychological analysis. To this end, the author theoretically examines the approaches to explaining these terms available in the scientific psychological and legal literature. Law is one of the types of social norms that regulate the most important issues for people. Given that the registration of marriage or childbirth is regulated by law, its study in this context is also appropriate and necessary.

The analysis allowed us to conclude that there are the following practices of using the words ‘family’ and ‘spouses’: 1. They can be used interchangeably if the family is referred to in the sense of the husband-wife subsystem. To concretise such a case, there is a special term - a married family (a married couple without children for various reasons). 2. To use the term ‘family’ in relation to persons united by kinship (blood or legal), it is necessary that one of them is an adult and the other is a child.

It is determined that the criteria for identifying a couple as young are conditional, and most often the age of the partners (up to 30 years), the ‘length of marriage’ (on average - up to 5 years), and the peculiarities of adaptation processes taking place in a couple are used for this purpose. The author emphasises the importance of taking into account not only quantitative criteria that can be measured by the number of years, but also qualitative features that can only be found out by conducting a deeper study of the peculiarities of couple interaction and mutual adaptation of partners. This is important because a marriage, even between people of retirement age, will be considered young in its first years.

The article also outlines the key difficulties of this period (domestic, communicative, role, socio-cultural) and its positive aspects (high level of marriage satisfaction, emotional support and partners' desire for personal identification with each other).

THE PSYCHOLOGICAL IMPLICATIONS OF ANTHROPOMORPHISING ARTIFICIAL INTELLIGENCE: REFLEXIVE AND ETHICAL RISKS

2025-07-21T21:50:58+03:00

The article is dedicated to a comprehensive analysis of artificial intelligence as a phenomenon that is increasingly entering the sphere of human consciousness, acting not only as a tool but also as a new type of communication intermediary. The study focuses on the underlying psychological mechanisms activated through interaction with algorithmic systems, particularly emphasising changes in cognitive processes, the delegation of ethical decision-making, the erosion of reflexivity, and the emergence of emotional dependency. The understanding of AI as a source of cognitive and moral influence on human consciousness goes beyond purely technological issues and moves into the realm of psychoanthropological discourse, which allows us to reveal the deep nature of the latest changes in thinking, communication and behaviour. The article argues that digital interaction with neural networks activates archetypal representations and mechanisms of projection, which lead to the perception of AI as a subject capable of empathy, moral judgement, and support. It is this misconception that creates the risk of losing critical thinking, moving from reflective cognition to automated perception, and moral infantilisation of the individual. Particular emphasis is placed on the issue of AI anthropomorphism, which, by penetrating the psycho-emotional sphere, transforms conceptions of interpersonal relationships, communicative reciprocity, and the boundaries of the human «self». It is pointed out that such interaction gradually replaces authentic dialogue and complicates the ability to ethical doubt, reflection and responsible choice. The need is highlighted for the development of new models of digital hygiene that encompass not only technical skills, but also psychological and ethical literacy. The study uses the methods of critical analysis, conceptual generalisation of interdisciplinary approaches, and an associative experiment as a means of revealing hidden attitudes of consciousness towards the image of AI. The conclusion is substantiated that interaction with a technologically simulated interlocutor constitutes not only a challenge to the reconsideration of the structure of thought but also an indicator of a shift in the value paradigm that defines the mode of human existence in the digital age.

FEATURES OF PSYCHOLOGICAL ASSISTANCE IN TRAUMATIC GRIEF IN THE CONTEXT OF WAR

2025-09-29T13:06:39+03:00

The article attempts to analyze the phenomenon of traumatic grief, which, in wartime conditions, becomes a common occurrence in the lives of individuals and communities. The focus is on signs of traumatic grief, which combines symptoms of trauma and grief, often accompanied by delayed grief reactions followed by prolonged grief disorder. It has been noted that an exaggerated sense of the “untimeliness” of loss, acute grief, shock reactions, numbness, and emotional “numbness,” as well as the intensity of the all-encompassing pain of loss amid the relative well-being of others during wartime, often cause pathological grief, accordingly, traumatic grief is perceived as one of the forms of a complicated reaction to loss. In acute cases of traumatic grief, it is possible that “old” unresolved or delayed reactions to stress may be triggered.

Providing psychological assistance for traumatic grief and its consequences has a number of specific features and involves psychotherapeutic intervention using specific grief-oriented techniques. It is important to remove barriers that hinder the healthy grieving process and to comprehensively apply techniques that combine grief and trauma work. The importance of using “soft” methods of psychological assistance was noted, particularly in the cognitive and emotional processing of traumatic death, facilitating the grieving process, and finding internal and external resources to restore the bereaved's outlook on life.

The results of the empirical study demonstrate the potential of the Gestalt approach in working with traumatic grief. The unobtrusive application of Gestalt therapy within the range of the client's internal capabilities helps to reduce their level of emotional distress, improve their emotional well-being, and activate internal resources for recovery.

DEVELOPMENT OF EMOTIONAL INTELLIGENCE OF FUTURE PROFESSIONALS THROUGH COACHING METHOD

2025-09-29T20:07:14+03:00

The article considers the issues of developing the spiritual intelligence of future specialists using the coaching method during their studies in higher educational institutions. It is noted that modern higher education, despite constant reforms and updates, is still largely focused on traditional forms of obtaining knowledge in the formation of professional skills and does not pay sufficient attention to the development of emotional intelligence. The task of developing the emotional intelligence of future specialists in the conditions of study in higher educational institutions requires the development of ways to implement innovative methods, in particular coaching. Based on the analysis of scientific research, the use of the coaching method in education as an effective tool for personal development and emotional intelligence (EI) is substantiated. Approaches to understanding emotional intelligence are summarized as the ability to deeply understand, evaluate and express emotions; understanding emotions and possessing knowledge about emotions; as well as the ability to manage one's own emotions, which contribute to the emotional and intellectual growth of the individual. Attention is drawn to the essence of the integral characteristics of the coaching method and the peculiarities of the relationship between the structural components of emotional intelligence and the basic principles of coaching.

The article summarizes that academic lectures and seminars do not have a positive impact on the development of emotional intelligence, motivational sphere and personal qualities in students, since traditional training only informs about the importance of emotional intelligence (EI), but does not always help students integrate this knowledge into real behavior. It is noted that coaching is a process of partnership interaction aimed at revealing the inner potential of the applicant's personality; it helps to better understand oneself, one's emotions, and manage one's behavior to make effective decisions. Developing the emotional intelligence of future professionals through coaching and acquiring the competencies to use coaching techniques to improve self-awareness, self-regulation, and empathy can have a positive impact on the formation of responsibility, stress resistance, and promote effective communication in professional activities and building a successful career.

THE RELATIONSHIP BETWEEN EMPATHY AND PROSOCIAL BEHAVIOR IN STUDENT ENVIRONMENT

2025-09-26T09:43:16+03:00

This article presents the results of an empirical study on the relationship between empathy and prosocial behavior in a student environment. The theoretical analysis of recent research and publications confirmed the key role of empathic sensitivity in shaping socially significant activities among youth. The aim of the study was to identify the nature and strength of the connections between various aspects of empathy and forms of prosocial behavior among students.

The research was conducted at Kyiv National Linguistic University (Ukraine), involving 120 students majoring in Psychology, aged 18 to 22. A set of psychodiagnostic methods was applied, including the Interpersonal Reactivity Index by M. Davis, the Prosocial Tendencies Scale by G. Carlo and B. Randall, sociometry by J. Moreno, and a survey on volunteer experience. Data were processed using descriptive statistics, correlation, and comparative analysis.

The empirical data obtained indicate that high levels of empathic concern and perspective-taking are closely correlated with the willingness to provide emotional and altruistic assistance, while excessive personal distress reduces the level of prosocial behavior. Gender differences in prosocial behavior among youth were identified: female students more often demonstrate emotional forms of help, while male students exhibit public forms. Social experience also has a significant impact: participation in volunteer initiatives increases both empathy and prosocial activity levels. The practical significance of the study lies in developing recommendations for integrating empathetic practices into the educational process, fostering volunteer programs, and creating a culture of support in the academic environment. Future research should focus on the longitudinal analysis of changes in empathy and prosocial behavior throughout the entire period of psychology students’ in higher education.

COACHING APPROACH IN THE PROCESS OF TRAINING MANAGERS TO DEVELOP THEIR PSYCHOLOGICAL QUALITIES AND COMPETENCES

2025-09-29T19:24:41+03:00

The article is devoted to the peculiarities of revealing the coaching approach in the process of training managers to develop their psychological qualities and competencies. The essence of the concept of "coaching" and "coaching approach" is highlighted, the importance of this approach in the process of training managers, their acquisition of basic knowledge, skills and abilities, for expanding their capabilities, increasing the level of communication, productive cooperation, improving competencies in professional activities, rapid adaptation for future managers, etc. is substantiated.

Based on the author's experience in teaching in higher education institutions of Ukraine (the academic disciplines "Fundamentals of Coaching", "Theory and Practice of Social and Psychological Training", etc.), conducting training classes for civil servants ("Coaching in the Activities of a Civil Servant", etc.) and, accordingly, applying the coaching approach, the possibilities of integrating coaching elements into the educational process for specialists of different levels and areas, as well as for future specialists of various specialties, were analyzed in order to form and develop a mature professional personality, the level and psychological qualities of which meet today's challenges.

The importance of professional development of managers is determined, which today includes, in addition to mastering the basic concepts by a specialist, a high level of self-management and self-reflection, competencies, awareness of both one's own strengths and qualities, and understanding of the individual psychological characteristics of other people (subordinates, employees, teammates), personal responsibility, personal development, clear instructions, the ability to listen, hear, respond quickly, work efficiency, involvement and interaction with the team, making constructive management decisions in difficult and dangerous war conditions, etc. Examples of coaching techniques that can be used in the process of training managers are given.

The purpose of the study is to highlight the coaching approach in the process of training managers to develop their psychological qualities and competencies.

PSYCHOLOGICAL SPACE OF PERSONALITY AS A COMPONENT OF THE HUMAN ECOSYSTEM

2025-09-29T11:25:13+03:00

The article explores the phenomenon of the psychological space of the individual as an integral component of the human ecosystem. The relevance of the problem is due to modern social and technological changes that require a person to have a clear spatial and temporal organization of life and internal stability. Psychological space is considered as a dynamic system that includes internal (thoughts, emotions, values) and external (physical territory, social ties) elements with which a person identifies himself. It is a driving force for the formation of life values that determine the attitude of the individual to various aspects of existence. It is revealed that sovereign psychological space is a key condition for well-being, psychological security and the realization of personal potential. It is established that it depends on the complex interaction of external (sociocultural, economic, environmental) and internal (genetic, individual-psychological) factors. The article reveals the functions of psychological boundaries that provide identity, protection from manipulation and the possibility of equal interaction with society. Particular attention is paid to the analysis of the "deprived" space that arises as a result of the violation of boundaries, leading to a feeling of pressure, fatigue and apathy.

It is proposed to consider the human world as a single dynamic ecosystem, where the inner and outer worlds are interconnected. It is noted that the inner space of a person is not just a set of psychological phenomena, but a living, dynamic system that is formed in the process of his life. This process can be both a space for development and a limitation of potential, since excessive desire for adaptation without a conscious goal can lead to superficial assimilation of experience and loss of authenticity.

It is concluded that the understanding of psychological space as a dynamic system that requires constant development and protection opens up new prospects for the study of human well-being in modern society. This approach becomes the basis for the development of new methods of psychotherapy and psychocorrection aimed at harmonizing psychological space as a key component of the human ecosystem. Furthermore, this concept is important for creating person-centered programs that allow professionals in various fields to prevent such phenomena as emotional burnout and chronic fatigue. This emphasizes that the health of the inner world is an inseparable condition for professional effectiveness and overall quality of life.

FORMATION OF INTERNAL MOTIVATION TOWARDS PROFESSIONAL ACTIVITY OF HIGHER EDUCATION STUDENTS USING TRAINING TOOLS

2025-09-29T23:10:53+03:00

This article examines how higher education students can develop
intrinsic motivation for professional activity by engaging with diverse training
technologies and methods during their studies. It conceptualises group psychological
training as an interactive pedagogical method that enhances learning engagement,
stimulates cognitive processes, supports self-development, promotes critical thinking,
and strengthens professional communication and abilities.
Training practice rests on the idea that training must motivate. It should
generate and apply new knowledge, experience, and competencies, while cultivating
self-determination, professional orientation, and continuous self-development.
Preparing specialists therefore requires the active use of training technologies that
help solve applied problems in psychology and social work.
Training sessions immerse participants in psychological practice, foster
professional skills and competencies, and guide them in resolving issues of
psychological development. Within these sessions, students acquire and practise
techniques essential for their future profession. Training-based education fosters
psychological literacy, competence, social and personal maturity, and develops the
psychological culture of future specialists.
The trainer’s professional communicative activity and competence play a
crucial role in the success of training. Training technologies function as an
innovative tool in pedagogy and psychology. Socio-psychological training, in
particular, enhances learning activity, develops critical thinking, and shapes
personal and socially significant qualities among higher education students.

THE «RELATIONAL TURN» IN PSYCHOTHERAPY: HISTORICAL–THEORETICAL PRECONDITIONS, PRINCIPLES, AND ETHICAL IMPLICATIONS

2025-09-24T18:10:47+03:00

The article analyzes the historical preconditions and evolution of the «relational turn» in psychotherapy and psychoanalysis in the late twentieth century. Relevance. During the second half of the twentieth century, psychotherapeutic thought shifted from intrapersonal and medicalized models toward intersubjective and contextual frameworks. This «relational turn» placed at the center the real analyst–patient relationship, mutuality, the co-construction of meaning, and the ethics of interaction. Objective. The aim of the study is to reconstruct the historical preconditions and development of the “relational turn” in psychoanalytic theory and clinical practice, as well as to systematize its key principles. Methodology. Theoretical analysis and synthesis of psychoanalytic literature; a comparative review of traditions (object relations, interpersonal psychoanalysis, self-psychology) and intellectual influences (feminist critique, postmodern/constructivist thought); elements of a historiographic reading of key texts. Results. It is shown that: the shift from «one-person psychology» to «two-person psychology» revised notions of analyst neutrality and the nature of therapeutic change; a metatheoretical «crisis of confidence» in the 1970s-1980s prepared a pluralist framework for relationality; feminist critique introduced the categories of mutual recognition, the ethics of power, and subject-to-subject equality; empirical findings on attachment and dyadic co-regulation provided a scientific grounding for the primacy of relationships; the relational paradigm institutionalized the ideas of mutuality, intersubjectivity, and co-created experience. Conclusions. The «relational turn» is an integrative paradigm that re-orients psychotherapeutic theory and technique toward real relationships, mutuality, and context. It rejects the possibility of full neutrality, frames therapy as a dialogue between two subjects, and calls for ethical sensitivity to power within the dyad. Perspectives. Further research should focus on: empirical study of co-regulatory processes in psychotherapy; operationalizing «mutual recognition» as a therapeutic factor; and cross-cultural comparative analyses of relational technique.

GENDER-RELATED FEATURES IN MOTIVATION FOR EXTRA CURRICULAR ACTIVITIES IN ADOLESCENT STUDENTS

2025-09-29T18:53:05+03:00

The difference between boys and girls can be observed more actively starting from the onset of puberty. In primary school, there is a difference in behavior, but the motivation to study during this period is similar. When students start transfering to secondary school, you can already see how students adapt differently to new conditions or show motivation to study. The main goal was to find out the differences in behavior and motivation, to compare them between adolescents 11-16 years old, who study in schools in different countries in previous years.

An analysis of works published both in Ukraine and in other countries over the past fifteen years was carried out. In the process of analysis, differences were identified not only by gender in general, but also their differences in age. During information processing, adolescence was divided into three age categories: early adolescence 11-12 years old, middle adolescence 13-14 years old and late adolescence 15-16 years old. Different types of motivation for learning were identified in boys and girls, which are determined by stereotypes, gender and cultural characteristics. During the study, it was noted that adolescents select activities based on what is more typical of their gender, where adolescent boys and girls may exhibit different ratios of masculine and feminine traits. Also, motivation differs more by gender than by age, where girls having greater intrinsic motivation and boys having greater extrinsic motivation. The cultural influence on boys and girls’ motivation was described, where it depends on the type of school or family values.

Also, international trends in motivation for learning in adolescents were analyzed and compared with the Ukrainian experience. Various factors such as economic, cultural, social and war factors were taken into account.

THE IMPACT OF DENTAL CLINIC PATIENTS PROFESSIONAL ACTIVITY ON THEIR DENTAL ANXIETY

2025-09-29T17:04:12+03:00

Anxiety associated with dental interventions is a common psychological phenomenon that negatively affects the health of patients and their treatment. Studying the level of this anxiety and its factors is important to improve the quality of dental care.

Aim: to study the level of anxiety of dental patients and its manifestation factors.

Methods: MDAS, interviewing and Ch.D. Spielberger Reactive and Personal Anxiety Scale were used to assess the psycho-emotional state of respondents.

Results: most patients had a moderate level of anxiety with professional factors (work position, work experience) and lifestyles (sleep duration) having a significant impact on it.

Conclusions: anxiety is a common phenomenon among dental patients, and increasing autonomy in the workplace and optimizing living conditions contribute to its reduction. These data can be used to develop psycho-emotional support programs in dental practice.

COMMUNICATIVE MANAGEMENT: FACTORS INFLUENCE ON THE EMERGENCE OF ORGANIZATIONAL BARRIERS IN COMMUNICATIONS OF STAFF OF DOMESTIC ENTERPRISES, FIRMS AND COMPANIES

2025-09-01T17:03:55+03:00

The relevance of the research materials presented in the article is due to the growing role of communicative processes in establishing sustainable management of organizations. The effectiveness of communicative processes depends on a large number of factors. Among the variety of such factors, most researchers point to barriers that arise in the communications of personnel of enterprises, firms and companies. One of the most significant barriers is identified as organizational barriers, which in themselves generate various kinds of secondary barriers. Therefore, at this point in time, the primary task for both researchers and practitioners is to develop recommendations for avoiding or significantly weakening organizational barriers. And the solution to this task is possible only if the factors influencing the emergence of organizational barriers are identified, quantitatively and qualitatively analyzed. This situation requires a thorough study of the factors influencing the emergence of organizational barriers in the communications of personnel of domestic enterprises, firms and companies.

The purpose of the article: to investigate the factors that generate organizational barriers in communications between personnel of enterprises, firms and companies, and to develop typical recommendations for their avoidance.

The main methods of scientific research used in writing the article were abstract-logical, monographic and comparative methods.

Results. The article substantiates the significance of the problem of studying the factors that cause the emergence of organizational barriers in communications of personnel of domestic enterprises, firms, companies and institutions. The interpretation of the concept of "organizational barriers to communications" is clarified. A list of factors that have a significant impact on the emergence of organizational barriers in communications of personnel of various organizations is formed. An expert study of the factors influencing the emergence of organizational barriers has been conducted. The most significant factors that generate the emergence of organizational barriers have been identified. Typical recommendations for managers and leaders are offered to avoid or significantly weaken organizational barriers in personnel communications.

Scientific novelty: the achievements of domestic and foreign scientists have been further developed in the formation of a scientific and methodological basis for studying organizational barriers in personnel communications of organizations and the factors that determine their occurrence.

The practical significance of the research results lies in providing managers with the opportunity to thoroughly develop industry recommendations for eliminating organizational barriers in personnel communications of enterprises, firms, companies and institutions.

IMPLEMENTATION OF ADAPTIVE STRATEGIES OF INNOVATIVE DEVELOPMENT IN THE MANAGEMENT OF PROCESSES OF OPERATIONAL, PRODUCTION ACTIVITIES OF SMALL AND MEDIUM-SIZED BUSINESSES USING NEW DIGITAL TECHNOLOGIES IN THE CONTEXT OF EUROPEAN INTEGRATION

2025-08-18T10:34:58+03:00

The article studies the implementation of adaptive strategies of innovative development in the management of the processes of operational, production activities of enterprises, small and medium-sized businesses using new digital technologies, digital transformation in the context of European integration.

The relevance of the topic of the study is due to the fact that in modern economic conditions , ensuring the effective functioning and further development of enterprises, both industrial enterprises and small and medium-sized businesses, actualizes the development and implementation of strategies for innovative development capable of ensuring a high level of competitiveness and profitability of their activities in the long term. That is why special attention is paid to the development and implementation of adaptive strategies for innovative development, which are able to provide more flexible and effective management of processes, production activities, increase the resilience of enterprises, small and medium-sized enterprises to external influences and risks, providing better work results.

The article is aimed at studying the implementation of adaptive strategies of innovative development in the management of the processes of operational, production activities of enterprises, small and medium-sized businesses using new digital technologies, digital transformation in the context of European integration.

The methodological basis of the study was the methods of scientific cognition: analysis and synthesis, system approach, structural, process, adaptive, complex, functional scientific approaches.

The scientific results obtained consist in substantiating the scientific and applied aspects of the development and implementation of adaptive strategies for innovative development in the management of the processes of operational, production activities of enterprises, small and medium-sized businesses using new digital technologies, digital transformation in the context of European integration, which includes the implementation of actions and the achievement of strategic development goals in key areas: operational, production with the improvement of operational activities; innovative with the development and implementation of new products, technologies; information and digital, which involves the widespread introduction of new technologies, including RFID in operational and production activities; personnel with training, advanced training and development of personnel, their digital skills and competence; integration with the development of effective communications of the enterprise both in domestic markets and in international markets.

Prospects for further research are the need to detail and thoroughly study the set of operational goals for each of the identified areas of adaptive strategies for innovative development in the management of the processes of operational, production activities of enterprises and the specified strategic goals and detailing the measures that need to be carried out for the practical implementation of the proposed strategy in ensuring the further development of enterprises, small and medium-sized businesses.

INTEGRATION OF PROJECT AND PROCESS MANAGEMENT IN BUSINESS IN THE CONDITIONS OF A RENEWABLE ECONOMY

2025-09-17T12:31:49+03:00

The article examines the issue of integrating process and project management as an effective tool for business development in the conditions of a recovery economy. The relevance of this issue is due to the need to transform traditional management approaches, which do not always meet the challenges of the post-crisis period, in particular, post-war recovery. In the new realities, enterprises must simultaneously ensure the stability of current business processes and the implementation of innovative changes focused on strategic growth. Sustainable business development requires a combination of a project approach, as a mechanism for achieving specific goals and implementing innovations, with a process approach that ensures standardized, continuous and resource-efficient functioning. In the dynamic environment of post-crisis development, such integration allows enterprises to increase adaptability, reduce operational risks and increase long-term sustainability. The purpose of the article is to substantiate the feasibility of integrating process and project management in business in the conditions of a recovery economy, as well as to develop appropriate management models taking into account a high level of uncertainty, resource constraints and the needs of strategic flexibility. The methodological basis of the study is the system and process approaches to management, the principles of project management. In the context of the renewable economy, the proposed systemic model of sustainable development is focused on achieving a balance between economic, social, environmental and innovative factors. The integration of process and project approaches allows enterprises not only to maintain stable operational activities, but also to flexibly implement changes. Such synergy allows for a more effective response to external challenges and ensures the strategic stability of the business in conditions of instability. In the post-crisis period, the business development strategy should be comprehensive, combining different areas of activity into a single managed system. The main role in the formation of such a strategy is played by the mission of the enterprise, which determines long-term guidelines and vectors of change. An important condition for competitiveness is the harmonious combination of economic results with social responsibility, environmental safety and the introduction of innovations. The proposed management model helps businesses adapt to difficult circumstances, use resources rationally, and ensure sustainable growth in the future. Further research should focus on developing a methodology for assessing the effectiveness of integrated management, adapting models to industry specifics, and implementing digital solutions to support management decision-making in the context of sustainable recovery.

FORMATION OF BUSINESS RESILIENCE OF AN ENTERPRISE THROUGH THE APPLICATION OF ADAPTIVE FINANCIAL RISK AND CRISIS MANAGEMENT SYSTEMS IN THE CONDITIONS OF A CIRCULAR ECONOMY

2025-08-30T01:58:01+03:00

The relevance of the topic of our article is due to the sharp increase in the variability of the external environment, resource constraints and the accelerated transition to circular economy models, in which value is formed through the extension of the product life cycle, reuse, repairability and restoration of material flows. The purpose of the article is to substantiate the process of forming business sustainability of an enterprise in the conditions of a circular economy through the application of adaptive financial risk and crisis management systems. The object of the study is the processes and mechanisms for ensuring business sustainability of an enterprise through the combination of economic and environmental results in financial planning and control. The integrated concept of forming the business resilience of an enterprise in a circular economy by introducing adaptive financial risk and crisis management systems is substantiated. The specifics of the risk profile for circular models are determined. The feasibility of using adaptive financial risk and crisis management systems lies in their ability to learn from the data flow, promptly update assumptions and scenarios, and combine quantitative methods with strategic management expertise. It is established that the integration of economic and environmental metrics into financial planning increases the security potential of the enterprise, stabilizes cash flows, reduces losses from returns and defects, optimizes inventories, and expands access to green financing tools. It is proven that for small and medium-sized businesses, adaptive systems compensate for resource limitations due to the speed of data learning and the flexibility of management interventions. The requirements for a management system of adaptive impact are characterized. The practical significance is manifested in increasing creditworthiness, reducing the cost of capital, strengthening reputational reliability and unifying management decisions in conditions of high market uncertainty.

CORPORATE ACTIVITY IN SOCIAL MEDIA AS A DRIVER OF CONSUMER TRUST IN THE B2B SERVICES MARKET CORPORATE ACTIVITY IN SOCIAL MEDIA AS A DRIVER OF CONSUMER TRUST IN THE B2B SERVICES MARKET

2025-09-29T12:04:34+03:00

The relevance of the topic is due to active transformations in consumer behaviour in the B2B services market, where digitalisation and the rapid development of social networks are becoming key factors in the competitiveness of companies. Whereas previously interaction in B2B was limited mainly to offline communication and direct business meetings, today social media has become the main channel for creating an image, building trust and maintaining long-term relationships between partners. Trust in the B2B sector is seen as a decisive factor that directly influences customers' willingness to cooperate and, therefore, determines the stability of the business. The purpose of this article is to determine the role of companies' activity on social networks in building consumer trust and to develop practical recommendations for improving the effectiveness of digital communication. The methodological basis of the study consisted of content analysis of the official pages of companies on LinkedIn, Facebook, Instagram and YouTube, SWOT analysis of the marketing activities of a consulting company, and a survey of representatives of the B2B segment. The results showed that regular presence on social networks, the use of personalized content, the demonstration of real cases and customer reviews, as well as timely responses to messages significantly increase the level of trust and shape the perception of the company as a reliable partner. Another important factor was the development of the personal brand of managers and employees, which ensures authenticity and transparency of communication. The scientific novelty of the study lies in its comprehensive approach to analyzing the relationship between social media activity and trust building in B2B communications, as well as in its consideration of the latest video content tools, employee-generated content, and interactive formats. The practical significance of the results obtained lies in providing recommendations to companies on building a content strategy, implementing CRM solutions, and using social proof to strengthen reputation capital. Prospects for further research include analysing the impact of generative artificial intelligence on audience engagement and studying the characteristics of B2B communication adaptation in new digital ecosystems.

ENHANCING PROJECT MANAGEMENT EFFICIENCY THROUGH THE IVPO METHOD: EVIDENCE FROM MASTERGAZ

2025-07-23T16:29:21+03:00

This study examines the Integrated Vector for Project Optimization (IVPO) method as an innovative solution to enhancing project management efficiency in complex engineering environments. The relevance of the research stems from the increasing need for adaptive decision-making models capable of handling resource constraints, multi-criteria evaluation, stakeholder dynamics, and real-time planning. The study aims to empirically validate the effectiveness of the IVPO method in reducing project completion time, improving budget adherence, and elevating stakeholder satisfaction. The methodology follows a mixed-methods research design, combining quantitative surveys and regression modeling with qualitative interviews conducted among project managers at Mastergaz. Five engineering projects, each under 100,000 USD, were analyzed using data from the ERP-BPMS BOS CIS platform. The IVPO method, rooted in the classical knapsack problem, introduces an optimization vector that integrates criteria such as time, cost, availability, risk, and skill alignment to generate efficient resource allocation scenarios. Findings indicate that IVPO implementation resulted in a 12% reduction in project duration, a 5% improvement in budget adherence, and a 4% increase in stakeholder satisfaction. Regression analysis confirmed statistically significant correlations between IVPO use and key performance indicators. The method also demonstrated enhanced decision transparency and operational efficiency across various project phases. Future research directions include scaling IVPO to manage larger project portfolios, integrating machine learning algorithms for automated weight calibration, and applying the method across diverse sectors such as IT, manufacturing, and infrastructure. This study contributes to the advancement of flexible, data-driven decision-support tools in the field of project management, offering a scalable solution to the challenges of contemporary project complexity.

INTEGRATION OF STATISTICAL METHODS INTO AGILE BUSINESS PROJECT MANAGEMENT

2025-08-19T11:30:43+03:00

The modern business environment is characterized by high dynamism and unpredictability, necessitating effective project management methodologies. Despite its widespread recognition, the Agile methodology faces challenges in implementation within large organizations due to difficulties in objectively measuring efficiency and maintaining control. The research problem lies in the gap between the theoretical advantages of Agile and their practical realization, particularly due to a lack of empirical rigor in evaluating outcomes and the influence of "Cargo Cult" Agile practices. The relevance of this topic is heightened by limited management support stemming from insufficient demonstration of business benefits. The study aims to analyze the systematic integration of statistical methods to enhance the transparency, predictability, and efficiency of Agile projects.

The research is grounded in an analysis of contemporary scientific literature, international project management standards (PMBOK, PRINCE2), and their integration with Agile approaches. A distinction is made between the concepts of "business project" and "business process," with their interrelationship examined in the context of Agile. To assess efficiency, the application of statistical methods is proposed, including regression analysis, Monte Carlo simulations, and Earned Value Management (EVM) indicators.

The findings demonstrate that integrating statistical methods with Agile practices can significantly enhance project management transparency and reliability. Hybrid models combining Agile with PMBOK and PRINCE2 foster project adaptability and effectiveness, influencing the transformation of business processes. The results confirm that, despite their temporary nature, Agile projects create or modify enduring business processes, necessitating a systematic management approach.

The integration of statistical methods provides the empirical rigor needed to bridge the gap between Agile’s theoretical benefits and practical effectiveness. Hybrid project management models represent a promising direction for large organizations, as they combine Agile’s flexibility with the discipline of traditional approaches. Future research should focus on developing adaptive evaluation models tailored to hybrid environments and refining statistical tools to measure the effectiveness of Agile initiatives.

METHODOLOGY FOR EVALUATING THE RESULTS OF TRAINING (ADVANCED TRAINING) OF MILITARY REGISTRATION INSPECTORS

2025-07-31T14:59:16+03:00

The article discusses the problems of developing scientific and methodological tools for evaluating the results of training (advanced training) of military accounting inspectors.

The relevance of the topic of the study is due to the fact that the presented methodology provides an objective and comprehensive assessment of the results of training (advanced training) of military accounting inspectors, in particular their level of knowledge, skills/abilities, communication, responsibility and autonomy in accordance with the competencies and labor functions defined in the professional standard "Military Accounting Inspector" in order to further determine the level of professional competence and assign (confirm) the appropriate level of qualification determined by the professional standard.

The purpose of this article is to develop a methodology for evaluating the results of training (advanced training) of military accounting inspectors, which would determine the procedure, conditions for its conduct and evaluation criteria, and provide an objective measurement of the level of knowledge, skills/abilities, communication, responsibility and autonomy in accordance with the competencies and labor functions defined in the professional standard "Military Accounting Inspector". The methodological basis of the study was the methods of analysis and synthesis, observation, comparison; systemic, structural, integrated scientific approaches; process, functional, methodological approaches.

The scientific results obtained consist in the analysis of scientific research on personnel assessment, in particular the assessment of the results of training (advanced training) of military accounting inspectors, according to the results of which it was established that the unsolved part of this problem is the development of an appropriate assessment methodology, which should be focused on competencies defined by professional standards, the use of adult-adapted teaching methods, and the introduction of fair and reliable methods for assessing the success of training; development of a methodology for evaluating the results of training (advanced training) of military accounting inspectors, which proposes a general algorithm for conducting assessment, determines the conditions and criteria for evaluation, which fills the existing scientific and practical gap in this area. The results of the study are of practical value for higher educational institutions, other institutions and organizations that train (advanced training) of military accounting inspectors and open appropriate accreditation centers.

Prospects for further research consist in the identification of scientific and practical areas, namely: development of control and evaluation materials for assessing the results of training (advanced training) of inspectors in military accounting, in particular in complex computer testing and practical examination; development of appropriate specialized software for which it is advisable to continue research.

FEATURES OF SOLVING PROBLEMS FROM THE COURSES OF BUSINESS MATHEMATICS AND STATISTICS IN ENGLISH USING GENERATIVE ARTIFICIAL INTELLIGENCE

2025-09-10T11:34:37+03:00

This publication explores the features of using generative artificial intelligence (GAI) to solve problems from business mathematics and statistics courses taught in English. Given the widespread integration of GAI into the educational process, this topic is highly relevant for both students and educators.

The study focused on some of the most widely used GAI tools today: ChatGPT, Gemini, Copilot, and Grok. The problems, provided in English, had known methods and solutions in advance, ensuring objective analysis. To enhance the validity of the research, the tasks were categorized by complexity: simple and complex.

The study found that:

Business mathematics and statistics problems are correctly interpreted by GAI tools when presented in English with a partially formalized description. Simple tasks (such as calculations, percentage problems, and data series processing) are successfully solved by all tested GAI tools. However, the level of explanation detail varies; for example, Copilot provides more concise answers without additional clarification. Complex problems—such as transportation tasks or those requiring the use of combined statistical methods—pose significant challenges for GAI. The results may be partially correct or entirely incorrect. Especially problematic are tasks with many variables or modified conditions (e.g., mismatches between supply and demand in transportation problems).

The likelihood of using GAI as a basis for plagiarism in solving complex business mathematics and statistics problems in English remains low.

Based on the findings, the following recommendations are made: Avoid including problems in individual student assignments that are easily solvable by GAI tools. Solve such problems in classrooms, using individualized data sets for each student. Actively use GAI tools to create educational materials, particularly variable problem sets. Implement assignments focused on explaining the logic of the solution, rather than merely obtaining the final answer.

TOURIST BRANDING, PROMOTION, AND DIGITIZATION AS WAYS TO PRESERVE HISTORICAL AND CULTURAL TOURIST AND RECREATIONAL RESOURCES IN WAR CONDITIONS (THE CASE OF THE CITY OF LVIV)

2025-09-28T15:17:19+03:00

The relevance of the research topic is due to modern trends, such as globalization and digitalization, along with an extremely difficult period for Ukraine, a full-scale war, when the aggressor purposefully destroys historical and cultural heritage as evidence of national identity. Historical and cultural heritage is a symbol and evidence of national identity, as well as an important resource for the development of the tourism industry. Awareness of the value of historical and cultural heritage, its popularization among potential tourists, and promotion at the international level are important factors in its preservation. The purpose of this article is to analyze the interaction between tourist branding and the preservation of historical and cultural tourist and recreational resources, using the example of the city of Lviv, and to identify innovative tools for protecting such resources through their popularization during wartime. Based on the analysis of official documents and information materials that determine the directions of tourist branding and protection of historical and cultural heritage in wartime, the authors reveal the variety of innovative digital tools used by various stakeholders – public authorities, businesses, international and public organizations - to protect historical and cultural heritage in wartime by popularizing it through tourist branding and promotion. The study's results provide factual information on the implementation of innovative technologies in preserving the historical and cultural heritage of the city of Lviv through digitization and promotion as a tourist product. The study highlights the importance of effective stakeholder interaction in protecting historical and cultural heritage, emphasizing its significance as a historical and cultural tourist and recreational resource for branding the territory and promoting tourism development. The role of tourist branding and promotion in preserving historical and cultural heritage is also highlighted, as it fosters an understanding of its value and uniqueness at the global level.

ASSESSMENT AND MANAGEMENT OF RESKILLING BARRIERS IN IT: AN INDEX-BASED APPROACH USING NLP

2025-08-25T13:04:52+03:00

The article examines the issue of adult unpreparedness for reskilling in the IT sector as a managerial challenge in the context of the digital transformation of the labor market. Based on a survey of 127 individuals planning a change in their professional trajectory, the authors propose an Unpreparedness Index - an aggregated indicator capturing resource-related and organizational barriers (lack of available time, absence of a personal computer, unstable internet access, no prior experience with online education). The index makes it possible to identify categories of respondents with a heightened risk of disengagement from the learning process and to develop a typology of participants based on their initial capacity for professional retraining. In addition, open-ended responses were processed using natural language processing (NLP) methods, which enabled a deeper analysis of respondents’ motivations, expectations, and concerns. The study revealed a strong relationship between the level of unpreparedness and the self-assessment of technical skills, as well as significant variation depending on the intended IT specialization. The lowest barriers were recorded among respondents aiming for frontend or backend development, while future analysts and project managers reported higher levels of unpreparedness. The results are of practical importance for educational institutions, HR departments, and designers of reskilling programs. The proposed index can serve as a diagnostic tool for audience segmentation, the identification of priority support groups, and the design of adaptive educational trajectories. The article underscores the value of integrating both quantitative and qualitative approaches in the study of career transformation and provides an empirical foundation for informed managerial intervention. Thus, the proposed approach enables not only the quantitative assessment of readiness barriers but also their interpretation within educational and managerial contexts as indicators of potential risk and as guides for developing personalized support strategies. The article expands the toolkit of educational management by shifting from intuitive to structured methods of addressing obstacles to reskilling - an especially relevant need amid rapid change and a persistent shortage of IT professionals.

MANAGING MONETIZATION AND GROWTH: INSIGHTS FOR MOBILE APP OWNERS ON FREEMIUM TRANSITION AND PROMOTION

2025-07-24T14:11:50+03:00

This study explores mobile app management and promotion strategies, focusing on how monetization model changes and the use of motivated (incentivized) traffic influence mobile app store visibility, organic growth, and the performance of user acquisition campaigns. The research is grounded on a real-world case of an iOS app “WordFace” developed by the authors, initially distributed for a fixed price and later transitioned to a free-to-download model with in-app subscriptions. The primary objective was to analyze how this shift influences user acquisition cost, conversion rates, and overall return on investment. Methodologically, the study combines practical ads campaigns data with industry benchmarks and digital platforms analytics (SplitMetrics, RevenueCat, Adapty).
Findings show that the switch to a freemium model dramatically reduced the cost per install and increased the conversion rate from impressions to installs. However, the new monetization approach required optimized app onboarding system and subscription funnels to convert free users into paying customers. A structured onboarding process and a 3-day free trial were introduced, increasing trial starts and improving trial-to-paid conversion. Additional experiments compared Apple Search Ads to Facebook Ads, where Facebook proved more cost-effective but required complex attribution tracking. The study also examined motivated installs on the example of KeyApp platform as a tool to boost keyword rankings and organic visibility, yielding mixed results.
The research highlights the trade-offs between volume and user quality in subscription app promotion. While freemium models enhance reach and lower acquisition costs, long-term success hinges on retention and lifetime value (LTV) of acquired users. Future studies may expand the dataset and explore machine learning-based targeting or predictive LTV modeling to further optimize mobile app marketing strategies.

JUSTIFICATION OF THE STRATEGY FOR MANAGING THE PRODUCTION PROCESSES OF THE ENTERPRISE BASED ON THE USE OF NEW DIGITAL TECHNOLOGIES

2025-09-03T11:27:41+03:00

The article studies the issue of substantiating the strategy of management of production processes of an enterprise based on the use of new digital technologies.

The relevance of the topic of the study is determined by the fact that the justification and determination of priority strategic directions for the enterprise is an important management task, which should be solved by managers and managers of the enterprise at the highest strategic level of management. However, the choice of decisions that will be made and the chosen directions will depend on what actions for planning the organization and implementation of activities will actually be performed, in which areas it will be carried out functioning, whether they will be effective and profitable for the activity of the enterprise and able to ensure its stability and development.

The article is aimed at studying the issue of substantiating the strategy of management of production processes of the enterprise based on the use of new digital technologies.

The methodological basis of the study was the methods of scientific knowledge: analysis and synthesis, comparison; as well as process, systemic, dynamic, functional, quantitative, qualitative scientific approaches.

The obtained scientific results consist in substantiating the strategy of management of production processes of the enterprise based on the use of new digital technologies, which provides for long-term planning of strategic goals in such key areas as: increasing the efficiency of production activities of the enterprise; increasing the quality of production processes and products of the enterprise; introduction of innovations and the formation of competitive advantages; development of personnel and knowledge management, the implementation of which provides the enterprise with the opportunity to improve operational activities, competitiveness and ensure effective development in the long term.

It has been revealed that the justification and implementation of the strategy for managing the production processes of the enterprise based on the use of new digital technologies requires an integrated approach, which includes a set of actions and measures, analysis of the current technical, technological and economic state of the enterprise, development of strategic directions of goals and objectives and their implementation within the framework of long-term strategic planning.

Prospects for further research lie in the expediency of further consideration and justification of the issue of improving the management system and the formation of an organizational and economic mechanism for the introduction of digitalization of management of production processes of the enterprise on the basis of new digital technologies with the widespread use of modern methods, tools, management tools in order to improve, optimize, increase competitiveness and efficiency of production activities Enterprise.

DIGITAL TRANSFORMATION OF QUALITY MANAGEMENT IN AN ENTERPRISE USING ARTIFICIAL INTELLIGENCE

2025-06-10T12:09:15+03:00

The article explores the digital transformation of quality management in enterprises under the conditions of active implementation of artificial intelligence technologies. The relevance of the topic is driven by the growing need to enhance the efficiency of quality assurance systems, especially in the context of global competition and increasing demands for accuracy, responsiveness, and flexibility in production processes. Traditional approaches to quality control are increasingly proving insufficient to meet modern challenges, particularly due to limitations in adapting to environmental changes and processing large volumes of data. This highlights the need to implement intelligent digital technologies capable of ensuring comprehensive, flexible, and predictive quality management at all stages of production.

The purpose of the study is to identify key opportunities and promising directions for improving the effectiveness of quality management through the use of artificial intelligence tools. The methodological basis of the research includes analysis of current scientific literature, systematization of approaches to quality assurance, and generalization of the results of digital solutions implementation in leading companies.

The study substantiates that the integration of AI enables a shift from fragmented to holistic quality management, providing a high level of analytical support for decision-making, risk forecasting, detection of hidden defects, and improved customer satisfaction. Technologies such as machine learning, computer vision, and neural networks are increasingly used for automated quality control, process optimization, and adaptive response to deviations.

However, along with its advantages, digital transformation is accompanied by a number of challenges. These include technical implementation barriers, a shortage of qualified data analytics and AI specialists, ethical concerns related to algorithms, and the need for cybersecurity and data privacy. Future research prospects lie in the development of sector-specific models of digital quality management adapted to the conditions of Ukrainian enterprises, as well as in the formulation of effective strategies for AI integration, taking into account economic feasibility, organizational readiness, and overall digital development strategy.

Keywords: artificial intelligence, quality management, digital transformation, production processes.

THE MAGIC OF WORDS AND COMMUNICATIONS: THE ROLE OF COPYWRITING AND PR TECHNOLOGIES IN MODERN MARKETING

2025-07-23T16:22:30+03:00

The article provides a detailed analysis of the interaction between copywriting and PR technologies as the main tools that shape marketing communication in the digital era. The author outlines the role of copywriting in creating emotionally rich, persuasive messages that can attract the attention of consumers and encourage them to take action. At the same time, PR acts as a strategic platform that ensures the effective dissemination of these messages and shapes the context in which they are perceived by the target audience.

The authors of the article explore the synergy between copywriting and PR on the example of successful campaigns of global brands such as Nike and Dove, as well as Ukrainian companies such as Rozetka and Monobank. This allows us to demonstrate how the integration of these two elements can increase the effectiveness of communications, building a positive brand image and strengthening consumer confidence.

The article presents analytical tools for assessing the effectiveness of communications, as well as examples of crisis PR, digital PR, storytelling and gamification. The authors emphasize the importance of adapting to the local context, as successful campaigns take into account the cultural, social and economic characteristics of the target audience.

In addition, the article discusses the challenges faced by brands in the context of information overload and emphasizes that the integration of copywriting and PR is a prerequisite for maintaining competitiveness in today's market. The material is supported by tables and case studies that illustrate key conclusions and recommendations.

Thus, the article provides valuable insights for marketing and communications professionals, offering strategic approaches to the effective use of copywriting and PR in integrated marketing strategies.

INCLUSIVE LEADERSHIP AND CORPORATE CULTURE MANAGEMENT: STRATEGIES OF INCLUSION AND ADAPTATION FOR VETERAN INTEGRATION

2025-09-22T14:19:07+03:00

This study investigates the contribution provided by inclusive leadership and business culture management in establishing inclusion and flexibility mechanisms and thereby facilitating the inclusion of veterans in the work force. Carrying out a survey among Ukrainian companies and comparative data on selected sectors, it gives an indication on the principal challenges confronting organizations and sets out basic conditions for success in generating inclusive business cultures. Under the endorsement of the Cultural Integration and Inclusive Resilience System (CIIRS), in my research I confirm that development and training activity supplemented by cultural management practices and leadership behaviors are capable of producing workplace inclusion, raising human capital, and obtaining a competitive advantage.
While many strengths of veterans in terms of reliability, flexibility, and leadership are documented, ongoing systemic deficiencies are apparent in their practical application. Data obtained from Poltava Drilling Company, Beiken Energy Ukraine, and DTEK Pavlogradugol JSC reflect a lack of systematic development of leadership, narrow inclusion plans, and deficient psychological support. The CIIRS approach offers a systemic way of bridging the gaps by fostering leadership activism, building psychological safety, and aligning cultural management toward sustained inclusion and adaptability. From a practical perspective, the study presents CIIRS as a framework usable by both business organizations and government institutions seeking to develop their diversity initiatives, educational access, leadership accountably, and adaptability in the workplace. Through blending inclusive leadership philosophies and management of business culture into the organizational infrastructure, CIIRS guides organizations in shifting from compliance-driven meeting expectations in matters of diversity to execution of strategies sustaining long-term inclusion and flexibility. The methodology benefits veterans as well as helps build inclusive, robust, and competitive organizations in post-crisis environments. The paper's contribution is in framing CIIRS as a new conceptual model of workplace inclusion of veterans. Where previous work considered veteran recruitment as business social responsibility or compliance, CIIRS reframes inclusion as a long-term issue of workplace culture management and resilience. Through linking survey evidence and diversity, equity, and inclusion (DEI) research, the paper shows how veteran recruitment can be a wellspring of organizational flexibility, competitiveness, and long-term success through efficacious strategic inclusion.

ANALYSIS OF FACTORS INFLUENCING THE FUNCTIONING OF THE LOGISTICS SYSTEM OF A MEDICINE DISTRIBUTOR ENTERPRISE UNDER MARTIAL LAW CONDITIONS

2025-09-03T10:47:08+03:00

For pharmaceutical distribution companies, logistics operations represent an integral component of the overall functioning and interaction within the pharmaceutical market, involving a wide range of business entities. Their activities are inherently linked to a high degree of social responsibility and the necessity of ensuring economic security across all participants in this strategic sector of the state under conditions of martial law. A scientifically and practically substantiated study of the functioning of logistics systems of pharmaceutical distributors under martial law is critically necessary. This requires the identification of key destructive factors, a comprehensive analysis of their impact on the enterprise’s logistics system, an examination of contemporary models and concepts of logistics system adaptation in crisis conditions, and the development of effective managerial decisions to address the identified challenges, taking into account the scarcity of financial, informational, human resources, and time.

The purpose of the article is to identify the destructive factors of martial law and their impact on the functioning of the logistics system of a pharmaceutical distribution enterprise in Ukraine, as well as to develop recommendations for improving its efficiency. The informational basis of the study comprised scientific works of domestic and foreign scholars, as well as online resources on the researched issues. Research methods: the study employed a set of scientific methods, including the analysis of scientific and technical literature and regulatory frameworks, the dialectical method, structural analysis, systemic and synergetic approaches, and general logical methods.

The study establishes that a major priority lies in the integration of digital solutions, particularly the implementation of cloud technologies, the digitalization of document workflows, and the adoption of dynamic demand forecasting systems. Equally significant is the practice of inter-firm cooperation, including collaboration with state-owned enterprises.

The regulatory and legal framework plays a dual role—both restraining and supporting—in safeguarding the stability of critical product supply. The impact of regulatory shifts was assessed according to the following criterion: regulatory instability and legal uncertainty. Frequent amendments to legal acts result in institutional volatility, compelling logistics units to rapidly adjust documentation processes, accounting procedures, and interactions with supervisory authorities. Consequently, the labor intensity of documentation adaptation increases, risks of regulatory non-compliance emerge due to delays in updating internal procedures, and supply disruptions occur as a result of postponed document processing.

The findings indicate that approaches to adapting logistics to crisis conditions continue to evolve, improve, and deepen. The research identifies the main destructive factors affecting the functioning of the logistics system of distribution enterprises. Particular emphasis is placed on the role of regulatory governance and the importance of active cooperation with other market participants in order to enhance synergistic effects and strengthen competitive positions.

The paradigm of managerial decision-making should be based on adaptation to the current chaotic conditions, taking into account that active hostilities may persist for a prolonged period of time and that international support may either rapidly decrease or cease altogether. The practical significance of the research results lies in the implementation of the proposed managerial decisions aimed at enhancing the efficiency of the enterprise’s logistics system and ensuring long-term resilience in the unstable environment of war. Future research should be directed toward identifying more effective models of cooperation and interaction between commercial enterprises and the state.

PRIORITY DIRECTIONS FOR IMPROVING THE MANAGEMENT OF INFORMATION AND ANALYTICAL SUPPORT OF THE SYSTEM OF ECONOMIC SECURITY OF BANKS

2025-08-27T15:39:48+03:00

The article studies the issues of substantiation of priority directions for improving the management of information and analytical support of the system of economic security of banks.

The relevance of the topic of the study is due to the fact that information and analytical support, its efficiency, completeness and timeliness are important in ensuring the economic security of banking institutions. Information is the main resource that provides further opportunities for analyzing and assessing hazards, threats and risks, identifying the impact of factors in the internal and external environments of the bank.

The article is aimed at substantiating the priority areas of improving the management of information and analytical support of the system of economic security of banks. The methodological basis of the study was the methods of scientific cognition: analysis and synthesis, system approach, functional, structural, process, complex and other scientific approaches.

The scientific results obtained consist in substantiating the priority areas of management: organizational, personnel and competency, technical and technological, digital, the implementation of which will make it possible to develop or improve the information and analytical support of the economic security system and provide an opportunity for better justification and management decision-making at all levels of management, will contribute to reducing the level of risks and uncertainty in the bank's activities and in its structural subdivisions.

Prospects for further research lie in the expediency of further detailed consideration of the goals and objectives of priority areas for improving the management of information and analytical support of the system of economic security of banks, since information and analytical support not only provides collection and analytical processing of information on security issues, it provides opportunities for planning and implementation of preventive actions to neutralize, protect against dangers and risks and provides increase in the efficiency of managerial activities.

CONTRACTUAL MECHANISMS FOR RISK MANAGEMENT IN SPONSOR/CRO INTERACTION IN CLINICAL TRIAL PROJECTS

2025-09-08T10:54:58+03:00

The study aims to analyze contractual mechanisms for effective risk management in Sponsor–Contract Research Organization (CRO) interaction within clinical trial (CT) projects, with emphasis on the comparative advantages, disadvantages, and risks of the two dominant outsourcing models – Full Service (FS) and Full Service Provider (FSP).

The research is based on a comparative review of outsourcing models described in recent industry publications, empirical studies, and professional sources, including Tufts CSDD/ICON data, market reports, and specialized literature. The analysis covers key FS variants (Fixed Price, Fee for Service, Fixed Unit Price-Based, and Fixed Unit Price-Milestone) as well as the FSP model, paying special attention to financial–legal instruments, Statement of Work (SOW) clauses, and systems of key risk indicators (KRIs).

FS models are characterized by flexibility in structuring financial obligations but face challenges of misaligned incentives, dependence on rigid milestone schedules, and vulnerability to project delays. FSP offers advantages of cost efficiency, resource reallocation, long-term engagement, and deeper integration into Sponsor processes but carries the risks of reduced CRO motivation, dual reporting conflicts, and heavy dependence on Sponsor oversight. The study identifies essential SOW elements that mitigate typical risks, such as clear role allocation, adaptive payment schedules, predefined KRIs, and provisions for milestone-based models that account for Sponsor-driven delays or external factors (supply, regulatory, or protocol changes).

The findings provide Sponsors and CROs with concrete recommendations on selecting appropriate outsourcing models, preparing balanced SOWs, and implementing contractual incentives (bonuses, penalties, interim payments) that sustain CRO motivation, reduce delays, and ensure financial stability. Properly designed contractual frameworks strengthen mutual trust, improve project outcomes, safeguard patient safety, and contribute to the resilience and quality of clinical research in an increasingly complex regulatory and competitive environment.

ANALYSIS OF THE STATE AND IDENTIFICATION OF INDICATORS OF THE INTRODUCTION OF DIGITAL TECHNOLOGIES IN ENSURING THE ECONOMIC SECURITY OF ENTERPRISES

2025-08-25T11:51:30+03:00

The article studies the scientific and practical aspects of the analysis of the state and identification of indicators of the introduction of digital technologies in ensuring the economic security of enterprises.

The relevance of the topic of the study is due to the fact that the identification and use of indicators of the introduction of digital technologies in ensuring the economic security of enterprises makes it possible to assess both the current state and current threats, and to develop forecasts for future periods by analyzing and assessing potential risks and threats.

The article is aimed at studying the scientific and practical aspects of analyzing the state and identifying indicators of the introduction of digital technologies in ensuring the economic security of enterprises.

The methodological basis of the study was the methods of scientific cognition: analysis and synthesis, system approach, structural, process, complex, functional scientific approaches.

The scientific results obtained consist in the study and identification of indicators of the use of digital technologies in ensuring economic security: an indicator of the availability of documentation at the enterprise that regulates the implementation of measures, actions or procedures for compliance with the provision of ICT security; an indicator of the development and approval of documents that regulate the security of ICT for remote access; indicator of implementation of documentation - regulations that determine the security of ICT; indicator of the availability of software for protection, security of remote access at enterprises; an indicator of the implementation and use of artificial intelligence; an indicator of the use of the purchase of "cloud computing" services; security software implementation indicator and other indicators. It has been revealed that the introduction and integrated use of innovative digital technologies in the activities of enterprises and ensuring economic security makes it possible to manage the system of economic security of the enterprise at the modern digital level and provide effective protection of the enterprise in the face of new digital challenges and threats.

Prospects for further research are that digital transformation creates new opportunities for ensuring the economic security of enterprises with the introduction of new digital technologies in the business processes of the functioning of enterprises, which will make it possible to form a new internal, digital, security environment of the enterprise, the basis and center of the core of which is the system of economic security of the enterprise.

MULTI-CRITERIA CLASSIFICATION OF DIGITAL MARKETING STRATEGIES

2025-09-16T10:37:32+03:00

This article focuses on the study and systematization of approaches to the classification of digital marketing strategies, which is highly relevant in the context of the rapid digitization of business processes. The relevance of the topic is due to the lack of a unified standardized approach to classification, which complicates the selection and application of effective strategies in the practical activities of enterprises. The purpose of the study is to create a structured classification of digital marketing strategies, enabling marketers and business leaders to effectively identify and apply appropriate strategies to achieve their marketing goals.

The research is based on the analysis of existing scientific works and the generalization of experience in digital marketing practice. The methodology includes systematization, comparative analysis, and synthesis of different approaches to classification.

The key scientific results include the development of a generalized classification of digital marketing strategies, considering various criteria such as strategic goals, tools, approaches to audience interaction, duration, media types, target audience, and geographic reach. This classification facilitates better understanding and selection of the most effective strategies for different business tasks.

Prospects for future research include the development of algorithms and models for selecting a digital marketing strategy, as well as studying the impact of innovative technologies on the development and classification of digital marketing strategies.

AI AND ORGANIZATIONAL AGILITY: CAN AI OVERCOME LARMAN’S LAWS OF RESISTANCE?

2025-09-08T16:22:56+03:00

This study investigates whether the adoption of artificial intelligence (AI) in Agile organizations acts as a genuine catalyst of transformation or is co‑opted by existing structures, thereby reinforcing resistance patterns described by Larman’s Laws of Organizational Behavior. Building on a theory‑driven framework that integrates Agile transformation, organizational change, and human–AI collaboration, we analyze a survey of 97 practitioners across software, product and operations roles. The survey captures three constructs: level of AI usage, self‑reported satisfaction with AI tools, and confidence in the accuracy and reliability of AI‑generated outputs. Descriptive distributions indicate broad, but not yet deep, adoption: 79% use AI either for specific tasks or regularly with customization, whereas only 3% report deep, consistent integration. Satisfaction is high (~67% satisfied or very satisfied), while confidence is mostly moderate (54% moderately confident; 14% very confident). Exploratory associations suggest that higher AI usage and higher satisfaction are positively related to confidence in AI outputs. These patterns are consistent with an incremental adoption path in which AI is primarily applied to bounded, low‑risk tasks, avoiding disruption to decision rights and role boundaries—an empirical manifestation of Larman’s Laws. To explain these findings, we propose and visualize a conceptual model in which leadership and governance moderate the relationship between AI adoption and organizational agility: AI enables agility when accompanied by structural redesign and responsible governance, but risks becoming superficial when inserted into unchanged structures. The article contributes by (i) extending Larman’s Laws to the AI era with empirical evidence from agile settings; (ii) specifying measurable indicators for AI‑enabled agility; and (iii) outlining managerial implications that reconcile agile principles with responsible AI. We discuss limitations of the dataset and propose directions for longitudinal and multi‑method research on human–AI teaming, leadership, and structural change.

FEATURES OF ENSURING A SOCIO-PSYCHOLOGICAL CLIMATE IN LOGISTICS COMPANIES IN CRISIS CONDITIONS

2025-08-28T17:50:34+03:00

The logistics industry is of great importance for global supply chains, ensuring the uninterrupted movement of goods and materials. In the context of rapid technological progress, the need to meet sustainable development standards, increased geopolitical tensions, and especially the war in Ukraine, the logistics industry is facing new challenges and crisis phenomena. Effective personnel management in logistics companies can help solve specific problems faced by logistics companies and maintain their resilience and adaptability to threats.

The aim of the work was to theoretically substantiate key areas for improving the socio-psychological climate in logistics companies and analyze the practical experience of leading logistics companies in Ukraine in this area. The results of the study characterized the essence of the concept of "socio-psychological climate" and presented the features of a favorable and negative socio-psychological climate. Key challenges and opportunities for personnel management in logistics companies were noted. Among the main areas of improvement of the socio-psychological climate in logistics companies are identified: implementation of training and development programs for employees, investments in talent development, use of HR analytics, implementation of a human-centric approach, ensuring a diverse and inclusive culture in the workplace. The work reveals what measures are implemented by such Ukrainian logistics companies as Nova Poshta and Ukrposhta to maintain a favorable socio-psychological climate. These measures relate to ensuring labor safety, including in war conditions, ensuring inclusiveness, transparency in the approach to remuneration, non-material motivation of employees, training and development of personnel. As a result of the work, it was noted that the examples of Nova Poshta and Ukrposhta prove the effectiveness of a comprehensive approach to personnel management with the use of material and non-material incentive measures to improve the socio-psychological climate in the team, which can affect the improvement of companies' performance, their resilience and adaptation to crisis conditions. The results of the study may be useful for logistics companies in the process of improving approaches to human resource management.

THE IMPACT OF MONETARY TRANSACTIONS ON THE FINANCIAL RESOURCES MANAGEMENT SYSTEM OF ENTERPRISES

2025-09-16T17:55:16+03:00

The article examines the impact of monetary transactions on the enterprise's financial resource management system and the necessity of improving approaches to their implementation. The relevance of the topic is driven by the important role of effective management of monetary transactions in ensuring the financial stability and competitiveness of business entities under modern conditions of economic instability and war. The liquidity, solvency, and profitability of an enterprise, which determine its overall financial condition, directly depend on the optimal organization of these processes. The purpose of the article is a comprehensive study of the impact of monetary transactions on the enterprise's financial resource management system and the development of recommendations for its improvement. The study analyzes the relationship between the choice of forms and methods of settlements, the speed of funds turnover, and the efficiency of financial resource utilization. Particular attention is paid to the analysis of accounts receivable as a key management tool in the context of studying the enterprise's monetary transactions. A methodological approach to assessing risks associated with counterparty insolvency, based on credit ratings, is proposed. It is substantiated that differentiating the terms of trade credit depending on the buyer's credit rating minimizes losses and optimizes the volume of lost funds. The article also explores the causes and consequences of violations in cash settlements (untimely payments, uncollected revenue, breach of limits) for the financial security of the enterprise. It has been determined that such violations lead to the formation of 'overdue' accounts receivable, a shortage of liquid funds, and increased dependence on external sources of financing. The conclusions emphasize the necessity of integrating the policy of managing monetary transactions into the enterprise's overall financial strategy. The proposed measures are aimed at increasing the transparency of settlement operations, shortening the financial cycle, and preventing risks, which will maximize the return on invested capital and ensure the stable economic development of the enterprise.

ANALYSIS OF STATE BUDGET EXPENDITURES IN WARTIME USING LOGISTIC REGRESSION

2025-08-26T15:55:33+03:00

This article addresses the scientific problem of identifying the capabilities of the logistic regression toolkit in the analysis of government spending, in particular, military spending. This problem is relevant not only for the Ukrainian economy in the active phase of the war, but also for other European countries. Logistic regression is identified as an analytical tool whose potential grows in conditions of economic uncertainty.

In order to test the scientific hypothesis that the logistic regression toolkit creates additional opportunities for economic analysis of spending, a logistic regression model was created based on actual data for 35 years of modern Ukrainian history. The created model makes it possible to answer the question: which variables (predictors) determined the high values of the shares of military spending in Ukraine's GDP. It was found that seven variables were influential, of which three had a predominant impact on high military spending and turned out to be the most statistically significant. The list of the most influential variables includes such as foreign economic assistance to the country, GDP per capita, taking into account purchasing power parity (PPP), and GNI per capita, taking into account PPP.

The study used the methodology of theoretical analysis of government spending, as well as methods of statistical analysis of data series, and the actual tools for building a logistic regression model. The calculations were made on the basis of statistical data on the Ukrainian economy, access to which is provided by the World Bank.

The logistic regression model constructed and presented in this article, which explains the level of military spending in the Ukrainian economy, is qualitative. The quality of the model was checked in several ways. The check showed that the model can create a certain basis for making management decisions on ensuring high military spending in the Ukrainian economy. It can also be taken into account when forecasting changes in military spending, under different scenarios of changes in influential factors.

APPLICATION OF ELEMENTS OF ACCOUNTING METHOD IN INTERNAL ECONOMIC CONTROL AND AUDIT

2025-09-17T12:05:34+03:00

The theoretical aspects of the application of elements of the accounting method were studied. Elements of the accounting method in the work of auditors and controller-accountants were analysed and systematized. The result of applying the elements of the accounting method in solving the professional aspects of controllers and auditors is an increase in the efficiency of management at the enterprise. Their coordinated application contributes to the identification of internal reserves of the enterprise, optimization of costs, ensuring the preservation of assets and compliance with the requirements of current legislation. In addition, it was found that the systematic use of accounting elements enhances the analytical function of accounting information, which, in turn, improves the quality of management decision-making. The results of the study can be used to improve accounting and analytical work at enterprises in various sectors of the economy. The article offers an expanded view of the application of elements of the accounting method in systems of internal economic control and audit is a complex and multi-level process that ensures the reliability of accounting information, increases the level of economic security of the enterprise and creates a basis for making effective management decisions, is a necessary condition for ensuring the transparency of financial and economic activities and compliance with the principles of good faith business conduct. The purpose of the article is to study the theoretical and methodological aspects of the application of elements of the accounting method in solving professional aspects in the professional activities of an accountant, controller-accountant and auditor, to determine ways to overcome them, and to increase the efficiency of management at the enterprise. The study was based on the application of methods of analysis and synthesis, which made it possible to more deeply comprehend the essence of concepts and identify the internal logic of the relationships between accounting categories. Formation of an analytical base for internal economic control and audit coordinated application of elements of the accounting method contributes to the identification of internal reserves of the enterprise, optimization of costs, ensuring the preservation of assets and compliance with the requirements of current legislation.

FINANCE FOR CREATIVE ORGANIZATIONS

2025-08-21T10:08:03+03:00

The article examines the financial aspects of the development of cultural and creative industries as a strategically important sector of the economy that plays a key role in structural transformation and GDP growth. The relevance of the study stems from the lack of financial support and the difficulties creative enterprises face in accessing capital, especially in the context of the war in Ukraine, which exacerbates infrastructure and investment barriers. The aim of the study is to identify the factors influencing financial support for the creative sector and to determine effective mechanisms for its enhancement. The methodological framework includes analysis and synthesis of international experience (USA, Japan, South Korea), systematization of financing factors into three dimensions (social environment, financial institutions, creative enterprises), and examination of financial innovation tools such as crowdfunding, venture capital, and state guarantees. The scientific results identify key financing barriers: absence of standardized methods for intangible asset valuation, low investor awareness of the specifics of the creative economy, and insufficient financial literacy of entrepreneurs. The study substantiates the need for the development of specialized financial products, improvement of the legal framework, and strengthening of public-private partnerships. Future research prospects involve the creation of a financial support model for creative industries adapted to Ukrainian conditions, combining capital attraction tools, digital platforms, and mechanisms for international cooperation.

THE IMPACT OF MACROAND MICRO ENVIRONTMENT ON BUSINESS PLANNING IN THE REAL ESTATE MARKET

2025-09-01T16:59:40+03:00

The article examines the importance of analyzing macro and micro environments in the process of business planning under the conditions of an unstable economic environment in the real estate market. It is substantiated that business planning serves as an effective management tool that allows enterprises to adapt to dynamic changes in the external environment. Business planning is viewed as a strategic management instrument that enables the consideration of political, legal, economic, social, and technological factors, as well as the behavior of competitors, suppliers, consumers, and stakeholder audiences. A step-by-step business planning methodology is presented, taking into account political, economic, and social conditions, competitive environment, and internal factors of the enterprise.

Using the real estate agency "Kiev-Realty" as a case study, the article reveals key aspects of environmental analysis, particularly SWOT analysis, which identifies the strengths and weaknesses of the enterprise, as well as market opportunities and threats.

The risks of project implementation are assessed, break-even points and financial stability zones are defined, and marginal income is analyzed to evaluate the feasibility of the project. A quantitative assessment of project effectiveness is provided based on marginal income and operational profit. It is demonstrated that with the proper consideration of macro and microenvironmental factors, a business can adapt to market changes, minimize risks, and achieve strategic goals.

The study shows that effective use of marketing strategies and financial performance control gives the agency growth potential, strengthens market positioning, and supports the formation of a positive brand. It is concluded that developing an adaptive business plan that considers both external and internal factors is key to reducing risks and increasing operational efficiency for enterprises in the real estate sector.

FINANCIAL SECURITY AND MANAGEMENT OF FINANCIAL STABILITY OF SMALL ENTERPRISES IN THE CONDITIONS OF CYCLICAL ECONOMY AND WAR

2025-05-20T10:13:31+03:00

The article is devoted to the study of indicators of financial security of enterprises in conditions of cyclical economy and war. The author analyzes the main threats affecting the financial stability of business, in particular, the destruction of infrastructure, disruption of logistics chains, lack of financial resources, devaluation of the national currency, inflation and a decrease in the purchasing power of the population. It is determined that traditional methods of assessing financial security do not take into account the specifics of crisis situations and therefore need to be adapted to modern challenges.

The article discusses the key indicators of financial security, including financial stability, liquidity, solvency, debt burden, profitability, level of financial autonomy, and efficiency of risk management. Methods for assessing financial security, such as analysis of financial ratios, stress testing, scenario analysis, and rating models, are identified, which allow enterprises to respond quickly to economic threats and develop resilience strategies.

Special attention is paid to the role of state support in strengthening the financial security of business. It is proved that effective measures, such as tax breaks, subsidies, state guarantees and special loan programs, help to maintain the financial sustainability of small businesses. The article also emphasizes the importance of diversifying sources of income, optimizing costs, managing financial sustainability, liquidity, and implementing crisis financial management strategies. In the context of war, enterprises face unprecedented challenges that require rapid adaptation of financial strategies and the use of flexible resource management mechanisms.

The article emphasizes the need to monitor financial security at the level of enterprises and the state, as well as to implement effective mechanisms for managing financial sustainability and risks. The proposed recommendations can be used to increase the financial resilience of enterprises in crisis conditions, ensure their financial stability and maintain competitiveness in the market.

FORMATION OF HUNGARY'S NATIONAL ENERGY STRATEGY

2025-08-20T15:47:15+03:00

The formation of effective national energy strategies by countries of Central and Eastern Europe is gaining particular relevance in the context of global energy transformation, increasing geopolitical risks, and the need to ensure energy security. The Russian-Ukrainian war has radically changed the energy map of Europe, highlighting the issue of independence from Russian energy carriers. Hungary's experience as an EU member in developing long-term energy strategies is of significant interest to Ukraine in the context of European integration and reforming the energy sector. This country, sharing similar geographical and historical conditions with Ukraine, demonstrates its own approaches to energy policy, making its experience particularly valuable for understanding regional peculiarities of energy planning.

The purpose of the study is to conduct a comprehensive analysis of the features of the formation and implementation of national energy strategy, identify trends and differences in approaches to ensuring energy security and the transition to sustainable energy, as well as to evaluate their compliance with European standards and goals for climate neutrality by 2050.

The research methodology is based on a systemic approach using methods of comparative analysis, structural-functional method, analysis of documents and statistical data, the method of expert assessments, as well as SWOT analysis of the energy systems of the studied countries. An interdisciplinary approach was applied, combining political, economic, and technological aspects of energy planning.

Scientific results. The key principles of the formation of Hungary's energy strategy were identified: diversification of energy supply, development of renewable energy sources, modernization of energy infrastructure, and ensuring energy efficiency. It was established that Hungary emphasizes nuclear energy and gas infrastructure with an orientation towards cooperation with Russia. At the same time, the country actively implements European directives in the field of energy, demonstrating its own pace of decarbonization and approaches to energy diplomacy.

Prospects for further research include analyzing the impact of energy strategies on the economic development of the region, studying mechanisms of international energy cooperation, and developing recommendations for improving Ukraine's energy policy, taking into account the positive experience of neighboring countries.

ECONOMIC DIAGNOSTICS OF THE EFFICIENCY OF ENTERPRISE PERSONNEL MANAGEMENT IN THE CONDITIONS OF DIGITALIZATION AND MILITARY CHALLENGES

2025-08-27T16:52:10+03:00

The article explores the features of personnel management in the context of digitalization, hybrid work, and military challenges. The research hypothesis is that integrating classical management theories with innovative approaches such as digital leadership, Agile, and People Analytics can enhance business adaptability in times of instability. The aim of the article is to substantiate the methodology for diagnosing the effectiveness of personnel management in the context of digital transformation and military challenges in Ukraine, and develop practical recommendations to improve the adaptability and effectiveness of HR policies in crisis conditions. A model for synthesizing classical and modern HRM approaches has been defined, incorporating digital tools, flexible methodologies (Scrum, Kanban), and socially responsible strategies (CSR). It has been established that in wartime, the emphasis in personnel management is on employee safety, psychological support, relocation, and support for mobilized individuals and their families. A new Human-Centered HR paradigm is substantiated as a response to contemporary challenges, combining digital solutions with a focus on employee well-being and strategic business sustainability. The steady growth of digital HR solutions in Ukraine in 2023–2025 has been confirmed, becoming critical for ensuring business competitiveness in the war and post-war period. The article proposes a comprehensive methodology for diagnostic HR system effectiveness, covering five key areas: economic performance, staff quality, adaptability, socio-psychological aspects, and strategic alignment. A matrix is presented linking HR evaluation criteria with enterprise financial outcomes, enabling the assessment of HR strategy impact on business resilience and competitiveness. The implementation of the research findings will help Ukrainian enterprises enhance their competitiveness in the global environment.

ANALYSIS OF PROJECT FINANCING MODELS: OPPORTUNITIES FOR UKRAINE

2025-09-08T10:42:56+03:00

The article examines modern project financing models that are actively applied in the international practice of implementing infrastructure and investment projects. The essence and features of the most common models are analyzed – Build-Operate-Transfer (BOT), Build-Own-Operate-Transfer (BOOT), Design-Build-Finance-Operate (DBFO), Public-Private Partnership (PPP) and others. The key parameters of each model are identified, including the financing structure, risk-sharing mechanisms, the level of participation of the state and private investors, payback periods, and opportunities for attracting additional sources of capital. Special attention is paid to the comparative analysis of the advantages and disadvantages of the mentioned models, as well as the conditions for their effective application. Based on the generalization of foreign experience, the most effective approaches to project financing in the countries of the European Union, the USA, and Asia are identified. The article substantiates that for Ukraine, given economic instability, the need for infrastructure modernization, and limited budgetary resources, the most promising models are those that ensure effective risk sharing between the state and private investors, stimulate the inflow of foreign capital, and strengthen the financial sustainability of projects. Additionally, it is emphasized that under wartime conditions and during Ukraine’s post-war recovery, project financing becomes particularly relevant. Large-scale infrastructure destruction, budget deficits, and high investment risks necessitate the use of flexible public-private partnership models that combine state support with private investment. Both successful cases of concession projects (particularly in the port sector) and barriers that hindered the implementation of certain initiatives in the transport and utility sectors are examined. This made it possible to formulate practical recommendations for selecting optimal financing models, taking into account current wartime challenges and the prospects of post-war reconstruction. The results of the study can be used in the development of state infrastructure programs, the formation of public-private partnership strategies, and the improvement of the institutional environment for attracting investments to Ukraine.

MODERN UNDERSTANDING OF SUPPLY CHAIN FINANCE

2025-06-25T13:54:07+03:00

In the 21st century, supply chain finance (SCF) has transformed from a set of transactional financial instruments into a comprehensive strategic ecosystem that integrates liquidity management, digital technologies, sustainability principles, and modern risk management approaches. This article analyzes the evolution of the SCF concept—from traditional financial practices such as factoring to intelligent digital platforms that leverage artificial intelligence algorithms and incorporate ESG criteria. The study highlights SCF’s capacity to ensure the flexibility of financial flows, strengthen financial resilience, and enhance the competitiveness of companies within global supply chains under increasing economic volatility, inflationary pressure, logistical disruptions, and geopolitical tensions. The core SCF instruments are systematized, including reverse factoring, dynamic discounting, inventory financing, and pre-shipment financing, with a detailed characterization of the digital ecosystems that support these mechanisms. Particular attention is paid to the integration of environmental and social responsibility principles, especially ESG factors, into the implementation of SCF programs. The paper examines the role of digital platforms such as Taulia, Kyriba, Tradeshift, and C2FO in improving transparency and the speed of financing across supply chains. It is shown how the inclusion of ESG indicators in SCF initiatives influences financing conditions for suppliers, particularly for small and medium-sized enterprises. The importance of government support for SCF in developing regions is emphasized, with the example of India’s TReDS platform analyzed in detail. The scientific novelty of the study lies in the development of a multidimensional analytical framework for interpreting SCF as a systemic component of modern financial infrastructure. The methodological basis combines a systems approach and logical-analytical reasoning with structural analysis, comparative evaluation of international case studies, and synthesis of relevant academic and industry sources. The practical value of the findings lies in their applicability to the digitalization of corporate financial processes, the formulation of sustainability strategies, and the management of supply chains in light of emerging global challenges. The research is of interest to specialists in corporate finance, supply chain management, digital transformation, sustainable development, as well as scholars studying the interplay between finance and strategic management in times of global uncertainty.

ASSESSMENT OF THE PRODUCTION POTENTIAL OF AN ENTERPRISE IN A RECOVERING ECONOMY

2025-06-03T14:46:23+03:00

The publication presents the results of the analysis of economic activity of enterprise in modern conditions on the example of JSC “Ukrposhta”. The most common definitions of the concept of “production potential” based on the study of scientific literature are presented. The publication searches for a definition of the concept of “recovery economy” in foreign and Ukrainian economic dictionaries. In this regard, the relevance of research and identification of directions for improving the management of production potential in Ukraine in the context of the recovery economy is determined. The publication reflects the views of Ukrainian scientists on the directions of post-war economic recovery in Ukraine. The publication analyzes the indicators of the enterprise's performance during 2021-2024, which makes it possible to consider the period both before and after the full-scale aggression. Considerable attention is paid to the analysis of the composition and structure of the production potential of the enterprise. The authors consider the speed of recovery of enterprises after significant damage and prove that these terms depend on the type and size of the enterprise, since large companies distribute their risks by operating in several locations and have a larger number of employees involved in the recovery process.

The financial and economic activities of JSC “Ukrposhta” for 2021-2024 are analyzed. Using the method of comparative analysis, it is found that the indicators of production potential have remained almost unchanged for four years. The gradual increase in the depreciation rate to 49% indicates the need to renew almost half of the fixed assets. The indicators of capital productivity and material efficiency are gradually decreasing. The return on fixed assets remained negative in 2022-2024, mainly due to depreciation and obsolescence of fixed assets. The results indicate the need to continuously analyze the production potential of the enterprise and develop methods to improve it.

Assessment and efficient use of productive capacity is very important in periods of economic recovery, when enterprises are trying to overcome the effects of crises, adapt to new conditions and resume their operations. In the context of significant shocks, such as armed conflicts, the assessment and restoration of productive capacity becomes even more important, as it is critical to ensuring economic growth and stability.

COMPARATIVE ANALYSIS OF CRYPTOCURRENCY MARKET DYNAMICS AND MACROECONOMIC INDICATORS: THE RELATIONSHIP BETWEEN BITCOIN PRICE, MONEY SUPPLY AND INFLATION IN UKRAINE AND EASTERN EUROPE

2025-05-15T11:10:33+03:00

This article provides a comparative analysis of the dynamics of the cryptocurrency market and Ukraine’s macroeconomic indicators for the period 2019–2024. The research is based on the application of statistical methods, elements of econometric modeling, time series analysis, large data visualization, and correlation modeling using Python tools. The study is grounded in open-source data from authoritative international platforms, including CoinGecko, Federal Reserve Economic Data (FRED), the National Bank of Ukraine (NBU), and Eurostat API.

The relevance of this study lies in the growing role of cryptocurrencies in the global economy and the need to reconsider traditional approaches to monetary policy under conditions of financial digitalization. The focus of the analysis is on the interrelationship between the price of Bitcoin, the dynamics of monetary aggregates (specifically M3), and the consumer price index (CPI) in Ukraine. The dynamics of stock market indices are considered as an external macro-financial trigger, with the S&P500 index used as a benchmark for external economic influence on the crypto market.

The methodological framework is based on monthly frequency data processing, trend smoothing (moving averages), time series normalization, correlation analysis, and cross-country comparison. Particular attention is paid to visualizing data through graphs, allowing the identification of lag effects, cyclicality, and synchronization trends between the crypto market and monetary indicators. The study also explores the level of connection between Bitcoin and the M3 monetary aggregate, between Bitcoin and the S&P500 index, as well as between M3 and inflation.

The results confirm a high degree of volatility in the value of Bitcoin, with peak periods in early 2021 and decline phases in 2022–2023. Correlation analysis showed a weak positive relationship between Bitcoin and the S&P500 index and dynamic dependencies between the volume of money supply and inflation. The normalized comparison between BTC and M3 revealed potential periods of lagged interaction. Moreover, cross-country analysis revealed asymmetry in the economic reactions of Eastern European countries to macroeconomic shocks.

The practical significance of this research lies in the development of an algorithmic system for evaluating the interaction between digital assets and macroeconomic variables. The proposed approach may be used for future scenario modeling and assessing the resilience of monetary policy to digital shocks. The results can be valuable to the National Bank of Ukraine, the Ministry of Finance, and analytical institutions evaluating the country's financial stability in the context of digital transformation.

THE REAL ESTATE MARKET IN A STATE OF WAR: THE PROBLEM OF RESTORING ECONOMIC BALANCE

2025-09-03T11:33:45+03:00

This article solves the scientific problem of identifying one of the important aspects of restoring equilibrium in the real estate market, disrupted as a result of economic imbalances of the active phase of the war. Such study is necessary insofar as the defining feature of the modern Ukrainian real estate market is the destruction and lossed of significant parts of residential and non-residential real estate, engineering structures, etc. This causes a significant imbalance in this market, creating threats not only for its functioning, but also for the functioning of the entire national economy. After all, throughout all the years of modern Ukrainian economic history, the real estate market has played a special stabilizing role. Therefore, the first tasks of this article were to announce the key features of the modern Ukrainian real estate market and assess the restoration of the market.

The research method is to form one of the possible approaches to assessing the process of restoring equilibrium in this real estate market. In achieving the goals, the authors relied on the theoretical foundations of the analysis of this market, formed in economic science, and used statistical information from international and domestic sources.

Based on the research, the hypothesis is put forward that, in addition to many factors that affect the equilibrium in the real estate market, for the destroyed war economy, the decisive factor is the factor on the supply side. This is the potential for investment in the construction and reconstruction of real estate.

The article presents a methodology for assessing the number of years that are compensated for returning the volume of real estate to the level that occurred before the start of the active phase of the war.

The study uses methods of historical analysis and statistical methods, which, in the opinion of the authors, create the basis for the predicted terms of the restoration of real estate and the future achievement by this market of a response between the demand for real estate and the supply of these objects.

The results of the study can be used when creating a program for the post-war restoration of the Ukrainian economy in general and the Ukrainian real estate market as a part, in particular.

CRYPTOCURRENCY ACTIVITY OUTSIDE THE REGULATORY FIELD: CONSEQUENCES FOR UKRAINE'S ECONOMY

2025-09-15T12:13:59+03:00

The article is devoted to the study of the impact of unregulated cryptocurrency activity on Ukraine's economy in the context of forming a regulatory framework for virtual assets. The relevance of the topic is due to the rapid growth of the cryptocurrency market in Ukraine, where the country ranks fourth globally in cryptocurrency adoption rates, and the need to assess risks associated with activities outside the official regulatory field. The purpose of the study is to analyze the consequences of unregulated cryptocurrency activity for various sectors of the Ukrainian economy and develop recommendations for minimizing negative effects. The research methodology is based on a systematic approach using comparative analysis, statistical analysis, and economic modeling methods. The paper analyzes the scale of shadow cryptocurrency activity, its impact on the tax system, financial stability, and monetary policy. The main risks to the state's economic security have been identified, including capital outflow, reduced effectiveness of monetary policy, and threats to financial stability. Special attention is paid to analyzing budget revenue shortfalls due to tax evasion on cryptocurrency operations, impacts on banking system liquidity, and risks of uncontrolled capital outflows. The study shows that unregulated cryptocurrency activity creates significant challenges for the Ukrainian economy while opening new opportunities for innovation and investment attraction, particularly in the context of military actions and international support. The research results include developing a comprehensive set of recommendations for improving regulatory policy, creating effective tax control mechanisms, and ensuring balance between stimulating innovation and minimizing economic risks. The research findings demonstrate the dual nature of cryptocurrency impact, highlighting both the potential for economic development through technology adoption and the need for sophisticated regulatory approaches to manage associated risks effectively. The practical significance of the work lies in forming a comprehensive vision of cryptocurrency activity's impact on the economy and developing proposals for improving regulatory policy in the field of virtual assets.

ANALYSIS OF THE EXPERIENCE OF THE DEVELOPMENT OF DIGITAL TRANSFORMATION OF ECONOMIC ENTITIES IN UKRAINE AND IN EUROPEAN COUNTRIES

2025-09-20T14:06:00+03:00

The article is devoted to the study of the issues of digital transformation of business entities. The purpose of the study is to analyze the experience of developing digital transformation of business entities in Ukraine and in European countries. The methodological basis of the study is the general scientific methods of induction and deduction, analysis and synthesis, comparison, trend analysis, which allowed systematization of scientific approaches to generalizing the experience of digital transformation of business entities. The results of the study show that the process of digitalization in different countries is developing at different rates. Digitalization increases the efficiency of business processes and business communications, accelerates information processing, which contributes to more informed decision-making. However, digitalization brings both advantages and challenges to business entities, increasing economic inequality and increasing requirements for personnel qualifications. Digitalization of business processes at enterprises in European countries is marked by a wider implementation of artificial intelligence (AI) technologies. The use of AI technologies in the activities of enterprises is quite expensive and requires the involvement of qualified specialists, so large enterprises have more opportunities to apply these technologies compared to medium and small enterprises, which creates economic inequality. The main areas of focus of domestic business entities when forming modern business strategies based on the implementation of foreign experience are highlighted: increasing the competitiveness of domestic enterprises through the digital transformation of business processes, introducing AI technologies into business processes, improving communication strategies, and expanding business ties based on the use of digital tools.

The conducted research emphasizes the need to study foreign experience in the digital transformation of business entities and implement it at domestic enterprises. The results of the work can be useful for the administrative apparatus of business entities and for the formation of state policy for the digital development of enterprises.

ECONOMICAL ASSESSMENT OF THE ENVIRONMENTAL RESPONSIBILITY OF TRANSNATIONAL CORPORATIONS THROUGH THE PRISM OF THE ESG CONCEPT AND RESOURCE EFFICIENCY

2025-09-24T12:03:30+03:00

The research method is a comprehensive assessment of the environmental performance of transnational corporations in 2020–2024 through the prism of a reduction in greenhouse gas emissions and an increase in resource efficiency, close attention to the spheres of recovery of recovered energy, repeated water recovery and recycling of waste. Particular attention is paid to identifying the dynamics of change in corporate strategic approaches to managing the carbon footprint and integrating the principles of steel development and the circular economy.

The methodological basis for the investigation is a thorough and clear analysis of the corporate non-financial information of leading transnational corporations. Vicorista methods: regular analysis – to assess the dynamics of key environmental indicators (Scope 1, Scope 2, Scope 3, water recycling, waste recycling, energy recovery); structural-dynamic analysis – to identify trends and patterns in changes in indicators; an indicative approach – to determine the level of environmental performance of other corporations and the leveling of their strategies; system approach - to integrate the results into a single model for assessing environmental performance.

The article presents a systematic analysis of the environmental responsibility of leading multinational corporations in 2020–2024 using an integrated approach to assessing greenhouse gas emissions, sustainable resource use, and the integration of circular economy principles. Direct (Scope 1), indirect, related to the consumption of purchased energy (Scope 2 – location-based and market-based), as well as indirect emissions in value chains (Scope 3) were investigated. Particular attention is paid to key environmental indicators: the share of renewable energy, the volume of water reuse, and the level of waste recycling, which allows assessing the comprehensive effectiveness of the corporate environmental strategy. Based on the analysis of data from 11 international corporations (Apple Inc., Nvidia Corp., Microsoft Corp., Cisco Systems Inc., Procter & Gamble, Johnson & Johnson, Pfizer Inc., Amgen Inc., Ecolab Inc., Caterpillar Inc., CRH.), both progressive practices of decarbonization and resource management were identified, as well as problematic aspects, including high indirect emissions, unstable water use and fluctuations in waste recycling rates. The study demonstrates the relationship between scientifically based climate goal setting and their implementation in corporate practice, identifies leaders in environmental efficiency and provides an empirical basis for developing strategies to reduce carbon footprint, integrate circular approaches and increase the resilience of business processes. The results obtained have practical significance for the formation of corporate sustainable development policies and the alignment of corporate strategies with global climate initiatives.

FINANCIAL STABILITY OF AN ENTERPRISE: CONCEPTUAL FRAMEWORK AND ASSESSMENT METHODOLOGY

2025-09-02T11:30:26+03:00

The article is devoted to the study of the essence of the concept of «financial stability» and the development of practical recommendations for designing a scoring model to assess financial stability. It has been established that there are three key approaches to interpreting the concept of financial stability: viewing financial stability as a certain state of an enterprise in which a rational ratio of financial resources is achieved; as a state of equilibrium of the enterprise and its ability to return to this state after disturbances; and as a state in which the enterprise ensures stable functioning and potential for further growth. The characteristic features of financial stability have been identified as follows: it is a state of financial equilibrium of the enterprise, which involves maintaining solvency, profitability, and investment attractiveness; an enterprise with an appropriate level of financial stability is capable of withstanding the influence of unfavorable external and internal factors and returning to stable operations; financial stability is a necessary condition for supporting current operational activities and strategic development. The tools for achieving it include capital optimization, effective management of financial flows, profitability, and flexible use of resources. A new definition of the concept of «financial stability» is proposed: a financial condition of an enterprise in which, through proper resource management, the impact of adverse factors is minimized and conditions are created for stable operations and further growth. It has been established that the existing methods for diagnosing the financial stability of enterprises do not fully account for the impact of external and internal factors on its level. It is proposed to use a scoring model, which involves several stages: applying a point-based methodology to analyze internal and external factors affecting financial stability indicators; developing a two-level evaluation model; assigning a financial stability class; identifying the type of dependency of financial stability on a specific factor; and determining the overall level of financial stability of the enterprise using a matrix approach. It has been determined that the advantage of using a scoring model to assess financial stability lies in its ability to consider the influence of external conditions on the financial state of the enterprise, as well as to identify the causes of decreased financial stability.