THE INTERESTS OF THE SOCIAL DEVELOPMENT SUBJECTS IN RURAL SETTLEMENTS: ESSENCE AND STRUCTURE OF PRIORITIES

Abstract

The article is devoted to the study of the essence of interests of the main subjects of settlements social development as an important indicator of the reforms effectiveness. It is determined that harmonization and balanced provision of interests of the main subjects of social development is a condition for achieving the necessary parameters of quality and dynamics of social and economic progress. The directions of social development of rural settlements are formulated, taking into account the multicomponentity and integrity of this phenomenon. The main subjects of social development of rural settlements — the state, rural population, business communities — are singled out. The concrete content and three-level structure of interests of social development subjects (state- settlement, community-settlement, individual-settlement) that can be implemented in this process is substantiated. It is determined that these interests in
the field of social development of rural settlements have a common nature, in theory, in general, are mutually incompatible and even harmonious. It has been proved that due to the maximization of the most influential participants in the social development of their own benefits, the heterogeneity, the variability of their interests in the dynamics under unstable environmental conditions, there was a violation of parity in the system of interests of the subjects of social development of rural settlements. With the broad declaration of the needs and interests of rural residents, there are currently no real mechanisms for ensuring their socioeconomic needs and forming a full-fledged life environment. It is determined that social needs of rural residents are now being ignored, their interests in choosing priorities of regulation of rural social development and making managerial decisions are not taken into account to the appropriate
extent. This has negative consequences for the sociodynamics of the development of rural areas of Ukraine: the destruction of social infrastructure; rising unemployment, labor migration, degradation of human capital, unproductive mutation of social capital.